Senior Google Ads Specialist - Ecommerce - UK/USA

My Digital People; Punjab; Presencial; PKR 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

My Digital People in Pakistan is seeking an experienced Google Ads Specialist with 5-7 years of hands-on PPC experience, primarily managing campaigns for UK and USA clients.

The ideal candidate will plan, launch, optimize, and scale Search, Display, Shopping, and Performance Max campaigns for ecommerce and lead generation brands, with a strong focus on ROAS, CPA, and data-driven decisions.

Formación

• 5–7 years of professional experience in Google Ads / PPC.
• Proven experience with UK and USA clients.
• Strong hands-on experience with e-commerce and lead generation campaigns.
• Excellent understanding of ROAS, CPA, CPL, attribution and optimization.
• Experience with GA4, GTM, and Merchant Center.

Responsabilidades

• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display campaigns.
• Develop strategies for e-commerce and lead generation brands.
• Conduct keyword research, competitor analysis, and negative keyword management.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and profitability.
• Monitor budgets, bids, targeting, and campaign performance.
• Set up and troubleshoot conversion tracking, GA4, and GTM.
• Analyze campaign data and provide actionable performance reports.
• Continuously test and improve ads, audiences, keywords, landing pages, and structures.
• Identify opportunities to scale successful campaigns while maintaining performance.
• Stay updated with Google Ads changes, automation, AI features, and industry best practices.

Conocimientos

PPC management

English communication

Data-driven decisions

Client-facing

Independent work

Herramientas

Google Ads

GA4

Google Tag Manager

Google Merchant Center

Performance Max

YouTube Ads

Descripción del empleo

We are looking for an experienced Google Ads Specialist with 5-7 years of hands-on experience managing performance-driven campaigns for UK and USA clients.

The ideal candidate must have strong experience working with e-commerce and lead generation brands and should be confident in planning, launching, optimizing, and scaling Google Ads campaigns while communicating effectively with clients and internal teams.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display campaigns.
• Develop strategies for e-commerce and lead generation brands.
• Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and overall profitability.
• Manage and optimize Google Shopping and Performance Max campaigns.
• Monitor budgets, bids, targeting, and campaign performance.
• Set up and troubleshoot conversion tracking, GA4, and Google Tag Manager.
• Analyze campaign data and provide actionable performance reports.
• Continuously test and improve ads, audiences, keywords, landing pages, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining performance.
• Stay updated with Google Ads platform changes, automation, AI features, and industry best practices.

Requirements

• 5-7 years of professional experience in Google Ads / PPC.
• Proven experience working with UK and USA clients.
• Strong hands-on experience with e-commerce brands and lead generation campaigns.
• Strong knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.
• Excellent understanding of ROAS, CPA, CPL, conversion tracking, attribution, and campaign optimization.
• Experience with GA4, Google Tag Manager, and Google Merchant Center.
• Strong analytical and problem-solving skills.
• Excellent English communication skills, both written and verbal.
• Ability to independently manage campaigns and make data-driven decisions.
• Agency/client-facing experience will be an advantage.
• Must be comfortable working full-time onsite.

What We're Looking For

We are looking for someone who can take ownership of Google Ads accounts, understand business goals, communicate confidently with clients, and deliver measurable performance rather than someone who only handles basic campaign setup.