Digital Marketing & Social Media

The Lahore Lycetuff; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

The Lahore Lycetuff is seeking a dynamic digital marketing professional to plan and execute creative campaigns across major social media platforms from its Lahore office. You will manage daily content creation, scheduling, posting, and audience engagement to boost brand visibility.

Responsibilities include designing graphics, short videos, and promotional copy; running paid campaigns on Meta, Instagram, and Google Ads; analyzing KPIs to optimize reach; collaborating with teams for admissions

Responsibilities

• Plan and execute creative digital marketing campaigns across all major social media platforms.
• Manage daily social media content creation, scheduling, posting, and audience engagement.
• Design engaging graphics, short videos, and promotional copy to boost brand visibility.
• Monitor analytics and track key performance indicators (KPIs) to optimize campaign reach.
• Run and manage paid advertising campaigns (Meta, Instagram, Google Ads) to generate leads.
• Collaborate with internal teams to align marketing efforts with institutional events and admissions.
• Identify emerging social media trends and implement innovative outreach strategies.
• Respond promptly to inquiries, comments, and messages from prospective students and parents.
• Maintain consistency in brand messaging and visual identity across online channels.

Job description

Plan and execute creative digital marketing campaigns across all major social media platforms.

Manage daily social media content creation, scheduling, posting, and audience engagement.

Design engaging graphics, short videos, and promotional copy to boost brand visibility.

Monitor analytics and track key performance indicators (KPIs) to optimize campaign reach.

Run and manage paid advertising campaigns (Meta, Instagram, Google Ads) to generate leads.

Collaborate with internal teams to align marketing efforts with institutional events and admissions.

Identify emerging social media trends and implement innovative outreach strategies.

Respond promptly to inquiries, comments, and messages from prospective students and parents.

Maintain consistency in brand messaging and visual identity across online channels.