Creative Digital Marketing & Social Media Strategist

edn; Lahore; On-site; PKR 420,000 - 780,000; Full time

Job summary

edn in Lahore is seeking a digital marketing specialist to plan and execute creative campaigns across major social media platforms, manage daily content creation, scheduling, posting, and audience engagement.

You will design engaging graphics and copy to boost brand visibility, monitor KPIs, run paid campaigns (Meta, Instagram, Google Ads) to generate leads, and ensure brand consistency while collaborating with admissions teams.

Responsibilities

• Plan and execute creative digital marketing campaigns across all major social media platforms.
• Manage daily social media content creation, scheduling, posting, and audience engagement.
• Design engaging graphics, short videos, and promotional copy to boost brand visibility.
• Monitor analytics and track KPIs to optimize campaign reach.
• Run and manage paid advertising campaigns (Meta, Instagram, Google Ads) to generate leads.
• Collaborate with internal teams to align marketing efforts with institutional events and admissions.
• Identify emerging social media trends and implement innovative outreach strategies.
• Respond promptly to inquiries, comments, and messages from prospective students and parents.
• Maintain consistency in brand messaging and visual identity across online channels.

Job description

edn in Lahore is seeking a digital marketing specialist to plan and execute creative campaigns across major social media platforms, manage daily content creation, scheduling, posting, and audience engagement.

You will design engaging graphics and copy to boost brand visibility, monitor KPIs, run paid campaigns (Meta, Instagram, Google Ads) to generate leads, and ensure brand consistency while collaborating with admissions teams.