Social Media Coordinator

Ignition PRO; Lahore; On-site; PKR 558,000 - 837,000; Full time

Job summary

A marketing and branding agency in Lahore is looking for a Social Media Manager to enhance their online presence. The ideal candidate will manage social media strategy, create engaging content, and analyze performance metrics to drive engagement and brand awareness. Responsibilities include developing posts for platforms like Facebook and Instagram, collaborating with teams, and ensuring brand consistency across channels. An analytical mindset and creativity are essential for this role.

Qualifications

• Experience in managing social media channels for branding and engagement.
• Strong skills in content creation and copywriting.
• Ability to analyze performance metrics and adjust strategies.

Responsibilities

• Develop and post content across various social media platforms.
• Monitor and respond to audience engagement.
• Track and report social media performance metrics.

Skills

Social media management

Content creation

Analytical skills

Communication skills

Creativity

Job description

To manage and execute social media strategy and content, enhancing the institution’s visibility, engagement, and brand presence across digital platforms.

Key Responsibilities

• Develop, schedule, and post content across social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Monitor engagement metrics, comments, and messages, and respond appropriately.
• Assist in planning and executing digital campaigns aligned with marketing and admissions goals.
• Collaborate with marketing and admissions teams to create content for events, announcements, and promotions.
• Track and report social media performance metrics regularly.
• Ensure branding consistency and compliance with institutional guidelines.
• Digital marketing and social media management
• Content creation and copywriting
• Analytical and data-driven mindset
• Communication and collaboration skills
• Creativity and attention to detail

Key Performance Indicators (KPIs)

• Growth in social media reach, followers, and engagement
• Timeliness and consistency of content posting
• Campaign performance (leads generated, clicks, conversions)
• Alignment with institutional branding and messaging
• Responsiveness to audience interactions

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