Marketing Specialist

Dishcover; Islamabad; On-site; PKR 669,600 - 1,116,000; Full time

Job summary

Dishcover in Islamabad is seeking a marketing professional to plan and execute digital marketing campaigns, including Google Ads and social media ads. The role requires optimizing campaigns based on data insights and creating email marketing strategies.

The ideal candidate will implement innovative marketing tactics, develop user acquisition strategies, and manage the marketing budget. Strong analytical skills and creativity will be essential for success.

Responsibilities

• Plan and execute digital marketing campaigns.
• Optimize campaigns based on data insights and KPIs.
• Create and manage email marketing campaigns.
• Implement referral programs and viral marketing tactics.
• Monitor competitors' marketing strategies.

Skills

Digital marketing campaigns

Google Ads

Social media ads

SEO

Email marketing

Data analysis

User acquisition

Competitor analysis

Budget management

Job description

Marketing

• Plan and execute digital marketing campaigns (Google Ads, social media ads).
• Optimize campaigns based on data insights and KPIs. Also tracking and monitoring results
• Optimize marketing funnels for user acquisition.
• Create and manage email marketing campaigns
• Implement referral programs and viral marketing tactics.
• Most Importantly, go beyond conventional and digital marketing and create innovative and creative marketing tactics and strategies
• Monitor competitors' marketing strategies and identify growth opportunities.
• Work closely with content writers and designers for ad creatives.
• User acquisition and engagement
• Develop and manage marketing budget
• Implement SEO and ASO strategies
• Develop user acquisition and retention strategies