Digital Marketing PERFORMANCE-MARKETER / MEDIA-BUYER

Crawlbytes; Islamabad; On-site; PKR 446,000 - 670,000; Full time

Job summary

Crawlbytes in Islamabad is seeking a performance marketer who treats media buying as a data-driven practice. You will analyze campaigns, audit creatives, and map the buyer journey to drive measurable growth.

The role demands 1.5–2 years of agency-side experience with Meta and TikTok Ads, managing multiple brands, and delivering ROAS through testing and iteration. This onsite, full-time position emphasizes ownership and cross-team collaboration.

Qualifications

• 1.5–2 years of experience in media buying, performance marketing, or digital marketing.
• Agency experience is mandatory.
• Hands-on experience with Meta Ads and TikTok Ads is required.
• Experience working with multiple brands across different industries.
• Strong analytical skills and the ability to explain why campaigns perform well or poorly.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns.
• Audit ad creatives to understand which hooks, angles, messaging, and visuals drive results.
• Analyse the customer journey, from the first click to lead generation and conversion.
• Track and improve key metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Identify performance bottlenecks and recommend data-driven improvements.
• Collaborate with creative teams to develop and test new ad concepts.
• Understand how paid advertising contributes to customer acquisition, brand growth, and revenue.
• Manage multiple brands, campaigns, and advertising objectives.

Skills

Media buying

Performance marketing

Digital marketing

Agency experience

Meta Ads

TikTok Ads

Google Ads

Tools

Google Ads

Job description

We’re looking for a performance marketer who understands that media buying is more than launching ads and spending budgets.

We need someone who loves analysing campaigns, auditing ad creatives, understanding customer behaviour, and figuring out what’s working, what’s not, and why.

What You’ll Do

Location: G-11 Markaz, Islamabad

Job Type: Full-Time | Onsite

Salary: PKR 40,000–60,000/month

experience: 1.5–2 years

We’re looking for a performance marketer who understands that media buying is more than launching ads and spending budgets.

We need someone who loves analysing campaigns, auditing ad creatives, understanding customer behaviour, and figuring out what’s working, what’s not, and why.

What You’ll Do

• Plan, launch, manage, and optimise paid advertising campaigns.
• Audit ad creatives to understand which hooks, angles, messaging, and visuals drive results.
• Analyse the customer journey, from the first click to lead generation and conversion.
• Track and improve key metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Identify performance bottlenecks and recommend data-driven improvements.
• Collaborate with creative teams to develop and test new ad concepts.
• Understand how paid advertising contributes to customer acquisition, brand growth, and revenue.
• Manage multiple brands, campaigns, and advertising objectives.

Requirements

• 1.5–2 years of experience in media buying, performance marketing, or digital marketing.
• Previous agency experience is mandatory.
• Hands-on experience with Meta Ads and TikTok Ads is required.
• Experience working with multiple brands across different industries.
• Experience supporting businesses from startup or early growth stages through scaling.
• Strong analytical skills and the ability to explain why campaigns perform well or poorly.
• A creative mindset, curiosity about customer behaviour, and a performance-driven approach.
• Ability to make decisions based on data rather than assumptions.

Bonus Skills

• Hands-on experience with Google Ads.
• Knowledge of tracking, attribution, funnels, and conversion optimisation.
• Experience developing testing strategies for creatives, audiences, and offers.

Who Should Apply?

Someone who doesn't just launch campaigns and report numbers. We want a person who questions the data, studies creative performance, understands the buyer journey, and continuously looks for ways to improve results.

Our goal is to build growth systems, not just buy clicks.