Digital Marketing Manager

Cynosure Designs Ltd; Lahore; Presencial; PKR 1 800 000 - 2 800 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Benefits

Resumo da oferta

Cynosure Designs Ltd. is seeking an experienced Digital Marketing Manager to lead the marketing team and own digital strategy for a diverse client portfolio. You will blend hands-on paid media, SEO, social and content with strong leadership to drive results.

Ideal candidates bring 5+ years in digital marketing, including 2+ years leading a team, and a proven track record across Google Ads, Bing Ads and Meta Ads. A dynamic agency environment awaits with ownership and growth opportunities.

Qualificações

• 5+ years in digital marketing, including 2+ years leading a team (agency experience preferred).
• Proven record in Google Ads and Bing Ads, with Meta Ads experience.
• Strong knowledge of SEO, SMM and content strategy.
• Excellent leadership, communication and client-handling skills.
• Hands-on with analytics and SEO tools.
• Strong project management and multi-client organization.
• Stays current with digital marketing trends, tools and AI developments.

Responsabilidades

• Lead, mentor and manage digital marketers, content creators and social media specialists.
• Plan, run and optimize campaigns on Google Ads, Bing Ads and Meta Ads for qualified traffic, conversions and ROI.
• Lead on-page, off-page and technical SEO, including Local SEO and Google Business Profile.
• Build and execute platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, YouTube and X.
• Own content strategy across blogs, video, infographics and social, supporting both SEO and brand goals.
• Track performance using GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs or Moz; prepare client reports.

Conhecimentos

Digital marketing

Team leadership

Google Ads

Bing Ads

SEO

Social media marketing

Content strategy

Analytics tools

Formação académica

Bachelor's degree in Marketing or related field

Certifications in Google Ads/Bing Ads/Meta Blueprint/SEO

Ferramentas

GA4

Google Search Console

Looker Studio

SEMrush

Ahrefs

Moz

Descrição da oferta de emprego

Job Description:

Cynosure Designs is looking for an experienced, results-driven Digital Marketing Manager to lead our marketing team and own digital strategy across a diverse client portfolio. You will combine hands-on expertise in paid media, SEO, social and content with strong people leadership, and bring fresh, modern techniques to everything we deliver.

Key Responsibilities

Team Leadership

• Lead, mentor and manage digital marketers, content creators and social media specialists
• Set clear goals, assign tasks, track performance and give regular feedback
• Build a motivated, accountable team culture and develop individual skills
• Coordinate with design, creative and client servicing teams for integrated delivery

Paid Advertising

• Plan, run and optimize campaigns on Google Ads, Bing Ads and Meta Ads for qualified traffic, conversions and ROI
• Conduct keyword research, audience research and competitor analysis
• Apply current formats and automation such as Performance Max, Advantage+ and smart bidding
• Monitor KPIs and adjust strategy to hit targets

SEO

• Lead on-page, off-page and technical SEO, including Local SEO and Google Business Profile
• Run regular audits and act on algorithm and AI search changes
• Analyze website performance and recommend improvements for visibility and rankings

Social Media Marketing

• Build and execute platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, YouTube and X
• Drive engagement and follower growth through short-form video and trend-led content
• Track results and optimize using data

Content Marketing

• Own content strategy across blogs, video, infographics and social, supporting both SEO and brand goals
• Ensure consistent messaging and quality with writers and designers
• Use AI tools responsibly to improve speed and quality

Analytics & Reporting

• Track performance using GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs or Moz
• Prepare clear client reports and present insights and next steps
• Manage budgets across multiple client accounts

Requirements

• 5+ years in digital marketing, including 2+ years leading a team (agency experience preferred)
• Proven record in Google Ads and Bing Ads, with Meta Ads experience
• Strong knowledge of SEO, SMM and content strategy
• Excellent leadership, communication and client-handling skills
• Hands-on with analytics and SEO tools
• Strong project management and multi-client organization
• Stays current with digital marketing trends, tools and AI developments

Qualifications

• Bachelor's degree in Marketing, Business or a related field (preferred)
• Google Ads, Bing Ads, Meta Blueprint or SEO certifications are a plus

What We Offer

• Competitive salary and benefits
• Leadership role with real ownership and growth
• Dynamic, creative agency environment with diverse clients
• Continuous learning and professional development