Sr. Digital Marketing Executive

Creative Chaos; Pakistan; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Creative Chaos is seeking a Senior Digital Marketing Executive to lead the development and execution of digital marketing strategies that boost brand awareness, engagement, and conversions. The role requires strategic thinking, data-driven decision-making, and proven experience across channels.

You will plan campaigns, manage budgets, oversee social media, and optimize SEO/SEM while collaborating with product and design teams to deliver performance-driven creatives and landing pages.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3-5 years of digital marketing experience.
• Experience in tech/SaaS/startup environments is preferred.

Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
• Oversee social media strategy and calendars for LinkedIn, Instagram, X, YouTube; manage ROI-focused paid media campaigns.
• Collaborate with content/design/product teams to create assets, landing pages, and creatives.
• Implement and monitor SEO and SEM strategies to boost visibility and traffic.
• Execute and optimize email marketing workflows for engagement and nurturing.
• Track and analyze campaign data using Google Analytics, HubSpot, and Meta Business Suite.
• Support event and partnership marketing initiatives through digital promotions and performance tracking.
• Stay updated with trends and best practices in digital marketing.

Skills

Analytics

Campaign optimization

Social media strategy

B2B marketing

Project management

Education

Bachelor's degree in Marketing/Related field

Master's degree preferred

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

HubSpot

Mailchimp

Job description

Job Summary

As a Senior Digital Marketing Executive at Creative Chaos, you will lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.

Key Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build community engagement and brand visibility. Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with a focus on ROI and lead generation.
• Collaborate with the content, design, and product teams to create campaign assets, landing pages, and performance-driven creatives.
• Implement and monitor SEO and SEM strategies to improve search visibility and organic traffic.
• Execute and optimize email marketing workflows for audience engagement, retention, and nurturing.
• Track and analyze campaign data using tools like Google Analytics, HubSpot, and Meta Business Suite, providing actionable insights for improvement.
• Support event and partnership marketing initiatives through digital promotions and performance tracking.
• Stay updated with emerging trends, tools, and best practices in digital marketing to drive innovation

Requirements

• Bachelor's degree in Marketing, Media Sciences, Communications, or a related field (Master's is a plus).
• 3-5 years of proven experience in digital marketing, ideally within tech, SaaS, or startup-focused environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms (HubSpot, Mailchimp, etc.).
• Strong command of SEO, SEM, social media strategy, and performance analytics.
• Experience managing digital marketing budgets and optimizing campaigns for performance.
• Excellent communication and project management skills.
• Analytical mindset with the ability to translate data into insights and actions.
• Experience in ecosystem or community-based marketing will be an advantage.
• Experience in B2B marketing is preferred.