Digital Marketing Manager

Creative Chaos; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Creative Chaos invites applications for a Digital Marketing Manager to lead all digital marketing initiatives, driving brand awareness, customer acquisition and retention. You will develop comprehensive strategies, supervise a team, and collaborate cross-functionally to optimize campaigns across multiple channels.

The role requires expertise in paid media, SEO/SEM, email marketing, content marketing, and analytics, with proven leadership and budgeting experience in a B2B tech or SaaS context.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of proven experience in digital marketing, with at least 2 years in a managerial role.
• Strong expertise in digital marketing channels including paid media, SEO, SEM, email marketing, and content marketing.
• Proficiency with digital marketing and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, SEMrush, etc.
• Demonstrated experience managing budgets, campaigns, and teams effectively.
• Excellent leadership, communication, and project management skills.
• Ability to interpret data and drive strategic decisions based on analytics.
• Experience working in B2B technology, SaaS, or service-based industries is preferred.

Responsibilities

• Develop and implement end-to-end digital marketing strategies that align with business goals.
• Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.
• Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.
• Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.
• Plan and manage content marketing efforts including collaborations with content creators and designers.
• Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for continuous improvement.
• Manage digital marketing budgets and allocate resources effectively for maximum ROI.
• Lead, mentor, and support a digital marketing team to meet performance objectives.
• Stay updated on the latest trends and technologies in digital marketing to innovate and maintain Competitive advantage.

Skills

Digital marketing

Paid media

SEO

SEM

Email marketing

Content marketing

Analytics

Team leadership

Budget management

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Google Ads

Facebook Ads Manager

Google Analytics

HubSpot

SEMrush

Job description

Job Summary:
The Digital Marketing Manager at Creative Chaos will be responsible for leading and managing all digital marketing initiatives to drive brand awareness, customer acquisition, and retention. You will develop comprehensive digital marketing strategies, oversee a team, and work cross-functionally to ensure successful execution and optimization of campaigns across multiple digital channels.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies that align with business goals.
• Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.
• Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.
• Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.
• Plan and manage content marketing efforts including collaborations with content creators and designers.
• Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for continuous improvement.
• Manage digital marketing budgets and allocate resources effectively for maximum ROI.
• Lead, mentor, and support a digital marketing team to meet performance objectives.
• Stay updated on the latest trends and technologies in digital marketing to innovate and maintain Competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of proven experience in digital marketing, with at least 2 years in a managerial role.
• Strong expertise in digital marketing channels including paid media, SEO, SEM, email marketing, and content marketing.
• Proficiency with digital marketing and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, SEMrush, etc.
• Demonstrated experience managing budgets, campaigns, and teams effectively.
• Excellent leadership, communication, and project management skills.
• Ability to interpret data and drive strategic decisions based on analytics.
• Experience working in B2B technology, SaaS, or service-based industries is preferred.