Digital Marketing Manager

Creative Chaos; Lahore; On-site; PKR 2,000,000 - 4,000,000; Full time

Job summary

Creative Chaos is seeking a Digital Marketing Manager to lead all digital initiatives, drive brand awareness, and accelerate customer acquisition in Lahore. You will shape comprehensive strategies, oversee a team, and collaborate across departments for successful execution and optimization of multi-channel campaigns.

The role requires 5+ years in digital marketing, with at least 2 years in a managerial capacity, and strong proficiency in Google Ads, Facebook Ads Manager, Google Analytics,

Qualifications

• Degree in Marketing, Business or related field required or equivalent.
• Minimum 5 years in digital marketing with 2 years in a managerial role.
• Proven ability to lead campaigns across paid, SEO/SEM, email and content marketing.

Responsibilities

• Develop and implement end-to-end digital marketing strategies aligned with business goals.
• Lead and optimize campaigns across Google Ads, Facebook, LinkedIn and programmatic channels.
• Oversee SEO/SEM, email marketing, content marketing and marketing automation.
• Manage budgets and resources to maximize ROI.
• Mentor and develop a high-performing marketing team.
• Analyze performance with analytics tools and provide actionable insights.

Skills

Leadership

Communication

Project management

Analytics

Budget management

Digital marketing strategy

Team mentoring

Strategic thinking

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree preferred

Tools

Google Ads

Facebook Ads Manager

Google Analytics

HubSpot

SEMrush

Job description

Job Summary:

The Digital Marketing Manager at Creative Chaos will be responsible for leading and managing all digital marketing initiatives to drive brand awareness, customer acquisition, and retention. You will develop comprehensive digital marketing strategies, oversee a team, and work cross-functionally to ensure successful execution and optimization of campaigns across multiple digital channels.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies that align with business goals.
• Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.
• Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.
• Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.
• Plan and manage content marketing efforts including collaborations with content creators and designers.
• Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for continuous improvement.
• Manage digital marketing budgets and allocate resources effectively for maximum ROI.
• Lead, mentor, and support a digital marketing team to meet performance objectives.
• Stay updated on the latest trends and technologies in digital marketing to innovate and maintain Competitive advantage.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of proven experience in digital marketing, with at least 2 years in a managerial role.
• Strong expertise in digital marketing channels including paid media, SEO, SEM, email marketing, and content marketing.
• Proficiency with digital marketing and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, SEMrush, etc.
• Demonstrated experience managing budgets, campaigns, and teams effectively.
• Excellent leadership, communication, and project management skills.
• Ability to interpret data and drive strategic decisions based on analytics.
• Experience working in B2B technology, SaaS, or service-based industries is preferred.