Digital Marketing Manager

Mind Frame Marketing; Islamabad; On-site; PKR 558,000 - 1,116,000; Part time

Job summary

Mind Frame Marketing, located in Islamabad, is looking for a skilled Digital Marketing Manager to enhance brand presence and generate leads. This part-time position seeks a professional who can effectively plan, execute, and monitor digital marketing strategies.

The ideal candidate will have over two years of experience in digital marketing, particularly in SEO and content marketing, with strong analytical and communication skills.

Qualifications

• Minimum 2 years' experience in digital marketing with hands-on SEO, content, and social media marketing.
• Proficiency with Google Analytics and social media analytics.
• Experience with A/B testing and conversion rate optimization.

Responsibilities

• Plan and execute comprehensive digital strategies across various channels.
• Conduct SEO audits and optimize website content.
• Manage marketing automation platforms and analyze campaign performance.

Skills

SEO

Content marketing

Social media marketing

Google Analytics

Data analysis

Communication skills

Tools

Google Tag Manager

Marketing automation platforms

Facebook Insights

Job description

Overview

Global HR Solutions, a marketing and advertising firm based in Islamabad, is seeking a motivated Digital Marketing Manager to plan, execute, and monitor digital marketing strategies that increase brand awareness, drive online presence, and generate qualified leads. This part-time role suits an independent, data-driven professional with strong communication skills and at least two years of relevant experience.

Responsibilities

• Plan and execute comprehensive digital strategies across SEO, content marketing, social media, and paid channels to meet business objectives.
• Conduct SEO audits, perform keyword research, and optimize website content to improve organic search rankings and traffic.
• Manage marketing automation platforms to streamline campaign workflows and nurture leads effectively.
• Analyze campaign performance using Google Analytics, Facebook Insights, and social media analytics; deliver data-driven reports and recommendations.
• Optimize conversions through A/B testing, Google Optimize, and tag management using Google Tag Manager.
• Create and oversee content plans aligned with SEO best practices to engage target audiences across channels.
• Monitor social media presence with social listening tools to protect brand reputation and spot opportunities.
• Coordinate with stakeholders to ensure campaigns reflect company goals and comply with policies and regulations.
• Manage project timelines independently within a part-time scope, prioritize tasks, and meet deadlines.

Job Specification

• Minimum 2 years' experience in digital marketing with hands-on SEO, content marketing, and social media marketing.
• Experience conducting SEO audits and performing keyword research.
• Proficiency with Google Analytics and Facebook Insights; experience with social media analytics and monitoring tools.
• Experience with A/B testing and Google Optimize.
• Knowledge of tag implementation and management using Google Tag Manager.
• Familiarity with marketing automation platforms and campaign management.
• Skills in conversion rate optimization and data analytics to improve campaign performance.
• Strong written and verbal communication, time management, and ability to work independently in a part-time capacity.
• Meta/Facebook and Google certifications are advantageous but not required.