Growth-Driven Digital Marketing Strategist

Mountainise Inc; Lahore; On-site; PKR 1,000,000 - 1,800,000; Full time

Job description

Location: DHAPhase8Lahore
Timing: 5PMto2AM (Onsite)
Experience: Minimum 3 to 5 Years
Department: BusinessTechnology/CRMSystems

About the Role

We are looking for a performance‑driven Digital Marketing Executive with hands‑on experience across SEO, AEO, GEO, content writing, and email marketing. The ideal candidate will be responsible for planning and executing data‑driven marketing strategies to drive traffic, engagement, and conversions across digital channels.

Key Responsibilities

• Plan and execute SEO strategies to improve website rankings and organic traffic
• Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to enhance visibility across AI‑driven platforms
• Conduct keyword research, competitor analysis, and on‑page/off‑page optimization
• Create high‑quality, engaging content including blogs, landing pages, and marketing copies
• Manage and execute email marketing campaigns, including segmentation, automation, and performance tracking
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and email platforms
• Collaborate with design and development teams to improve website performance and user experience
• Stay updated with the latest trends in SEO, AI search, and digital marketing best practices

Requirements

• 3–5 years of experience in digital marketing with strong expertise in SEO and content marketing
• Hands‑on experience with AEO and GEO strategies
• Proficiency in SEO tools such as SEMrush, Ahrefs, or similar
• Strong writing and editing skills with attention to detail
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar)
• Basic understanding of HTML, CMS platforms (e.g., WordPress), and analytics tools
• Strong analytical mindset with the ability to interpret data and optimize campaigns
• Excellent communication and collaboration skills

What Success Looks Like

• Consistent growth in organic traffic and search rankings
• Improved visibility across search engines and AI‑driven platforms
• High‑performing content and email campaigns with strong engagement metrics
• Data‑driven decision‑making and continuous optimization of marketing efforts