Digital Marketing & Growth Specialist

TECHNAZ; Gujranwala Division; Hybrid; PKR 700,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive compensation

Job summary

TECHNAZ is seeking a sharp Digital Marketing Specialist to own growth for two B2B SaaS products and a diverse client portfolio. You will drive organic sign-ups and high-quality leads through SaaS SEO, paid campaigns, and conversion-focused content.

With 2+ years of hands-on experience in Meta Ads, Google Ads, and SEO, you will leverage GA4/GTM/Pixel, copywriting, and analytics to optimize funnels. This role offers hybrid work and a competitive compensation package.

Qualifications

• 2+ years of hands-on experience running Meta Ads, Google Ads, and managing SEO campaigns.
• Familiarity with SaaS user acquisition funnels and B2B marketing.
• Proficiency with SEO tools and analytics platforms.

Responsibilities

• Own organic growth strategy for two SaaS products with keyword research and on-page optimization.
• Design, launch, and manage paid ad campaigns to generate qualified leads and sign-ups.
• Create, test, and optimize landing pages and copy to improve conversions.
• Set up and maintain GA4/GTM/Pixel tracking for reliable reporting.

Skills

Paid ads management

SEO

Content optimization

Copywriting

Analytics

Tools

GA4

GTM

Meta Pixel

Ahrefs

SEMrush

Screaming Frog

Job description

We are a growing digital company managing two unique B2B SaaS products alongside a portfolio of diverse client businesses. We are looking for a sharp, results-driven Digital Marketing Specialist to take complete ownership of our growth engine—driving organic sign-ups for our SaaS platforms and high-quality leads for our agency clients.

What You Will Do:

• SaaS Growth (SEO-Focused): Build and execute an organic traffic strategy for our 2 SaaS products. This includes deep keyword research, technical SEO audits, on-page optimization, and high-intent programmatic or content strategy to drive product sign-ups.
• Client Lead Generation (Paid Ads): Design, launch, and manage high-converting paid ad campaigns (Meta Ads & Google Ads) tailored to our clients' businesses to consistently generate valid leads and sales.
• Funnel Optimization: Create, test, and optimize landing pages, ad creatives, and lead-capture copy to keep Cost Per Acquisition (CPA) low and conversion rates high.
• Tracking & Analytics: Set up and maintain clean tracking infrastructures (Google Analytics 4, Google Tag Manager, Meta Pixel/CAPI) to ensure accurate reporting and data-driven scaling.

What We Are Looking For:

• Proven Experience: 2+ years of hands‑on experience running Meta Ads, Google Ads, and managing SEO campaigns.
• SaaS Familiarity: You understand user acquisition funnels, free-trial-to-paid conversions, and B2B marketing.
• Tool Stack Mastery: Proficiency with SEO tools (Ahrefs, SEMrush, or Screaming Frog) and analytics platforms (GA4, GTM).
• Copywriting Skills: Ability to write sharp, persuasive ad copy and optimize web content for conversions.
• Self-Starter Attitude: You don't just execute tasks; you proactively find growth opportunities and fix broken funnels.

What We Offer:

• employment type: Full-time / Part-time
• work setup: Hybrid
• Competitive compensation based on experience.