Digital Marketing Executive

Esire Pakistan; Karachi Division; On-site; PKR 558,000 - 781,200; Full time

Job summary

Esire Pakistan is seeking a creative Digital Marketing Executive to enhance our e-commerce team. The candidate will oversee store management, produce engaging content across platforms, and conduct market research to inform strategies.

Experience in digital marketing with a focus on e-commerce is crucial. Responsibilities include managing social media presence, optimizing conversion rates, and supporting digital PR efforts. The role requires a self-starter who can work independently and possess strong content creation skills.

Qualifications

• 2–3 years of experience in digital marketing, ideally within an e-commerce or D2C brand environment.
• Strong content creation skills — writing, ideation, and basic visual content.
• Solid understanding of social media platforms and what drives engagement on each.

Responsibilities

• Assist with day‑to‑day store tasks including updating product listings and content.
• Produce engaging written, visual, and short‑form content for multiple channels.
• Conduct in‑depth research on industry trends and audience behavior.

Skills

Content creation

Social media management

Digital marketing

Research and analysis

Digital PR

Tools

Canva

Google Analytics

Klaviyo

Job description

We are looking for a creative and analytically minded Digital Marketing Executive to join our e-commerce team. The ideal candidate is passionate about content, understands how great UX drives conversions, and knows how to build a brand's presence across digital channels. You should be a strong researcher, a self-starter, and someone who takes initiative without waiting to be told.

Key Responsibilities

• Ecommerce Store Management — Assist with day‑to‑day store tasks including updating product listings, collections, banners, and basic content on the store.
• Content Creation & Management — Produce engaging written, visual, and short‑form content for multiple channels, including website, social media, email, and blogs. Ensure content is on‑brand, relevant, and consistent.
• Content Market Research — Conduct in‑depth research on industry trends, audience behavior, competitor content strategies, and keyword opportunities to inform the content roadmap.
• CRO & UX/UI Awareness — Identify and suggest improvements to landing pages, product pages, and user flows to improve conversion rates. Collaborate with the design/dev team on UX recommendations backed by data or best practices.
• Social Media Management — Plan, schedule, and manage social media presence across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.), including content calendar, posting, and community engagement.
• Digital PR & Brand Outreach — Support digital PR efforts including blogger/influencer outreach, brand mentions, link‑building collaboration, and online reputation activities.

Requirements

• 2–3 years of experience in digital marketing, ideally within an e-commerce or D2C brand environment.
• Strong content creation skills — writing, ideation, and basic visual content (Canva at minimum).
• Solid understanding of social media platforms and what drives engagement on each.
• Familiarity with CRO principles — knows what makes a landing page or product page convert.
• Exposure to Digital PR approaches — outreach, brand building, and online visibility strategies.
• Excellent research and learning ability — can independently investigate, synthesize, and apply information.
• Basic familiarity with e-commerce platforms for simple store‑side tasks.
• A self‑learner mindset — proactive, curious, and always upskilling.

Nice to Have

• Knowledge of basic SEO principles and on‑page optimization
• Experience with email marketing tools (Klaviyo, Mailchimp, etc.)
• Familiarity with analytics tools (Google Analytics, Meta Business Suite)
• Video editing skills (CapCut or similar)