Ecommerce Strategist

Abendsoft Ltd.; Lahore; On-site; PKR 2,000,000 - 3,500,000; Full time

Job summary

Abendsoft Ltd. is seeking an Ecommerce Strategist to own the end-to-end performance of our Shopify storefront in Lahore. You will drive revenue growth, optimize CRO, and enhance customer experience by aligning data, design, and marketing across touchpoints.

You will manage store operations, run A/B tests, and develop content and SEO strategies to boost conversions and AOV. Collaboration with marketing, tech, and creative teams is essential to maximize ROAS and retention.

Qualifications

• 3–4 years hands-on ecommerce experience with Shopify (Shopify Plus preferred).
• Proven track record of improving conversion rates and revenue through testing.
• Strong knowledge of analytics and on-site optimization.

Responsibilities

• Manage day-to-day Shopify store operations including product listings, collections, pricing, discounts, and inventory accuracy
• Design and implement CRO strategies and A/B testing
• Own analytics and reporting on KPIs like CVR, AOV, ROAS, and LTV
• Collaborate with content, creative, and paid media teams on campaigns
• Develop SEO strategies for product pages and collections and optimize on-page elements

Skills

Data-driven thinking

Ownership mindset

Strong communication

Project management

Cross-functional collaboration

Analytical thinking

Tools

Shopify Analytics

GA4

Hotjar

FullStory

Job description

We are looking for a results-driven Ecommerce Strategist to own and elevate our end-to-end online store performance. You will be the central driver of revenue growth, conversion rate optimization, and improvements in customer experience across our Shopify storefront. Working at the intersection of data, design, and marketing, you will craft strategies that attract, convert, and retain customers — turning every touchpoint into a revenue opportunity.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Responsibilities

Ecommerce Operations & Store Management

• Manage day-to-day Shopify store operations including product listings, collections, pricing, discounts, and inventory accuracy
• Optimize product pages with compelling copy, structured data, high-quality imagery, and conversion-focused layouts
• Oversee app integrations, theme customizations, and store functionality improvements in collaboration with developers
• Ensure a seamless end-to-end customer journey from landing page to post-purchase experience

Conversion Rate Optimization (CRO) & A/B Testing

• Design, execute, and analyze A/B and multivariate tests across PDPs, collection pages, cart, checkout, and email flows
• Identify friction points in the funnel using heatmaps, session recordings, and analytics data — then prioritize fixes by revenue impact
• Continuously improve conversion rates, average order value (AOV), and add-to-cart rates through structured experimentation
• Build and maintain a rolling CRO roadmap with hypothesis-driven test ideas

Analytics & Performance Reporting

• Own Shopify Analytics, Google Analytics (GA4), and any BI dashboards to track KPIs: CVR, AOV, ROAS, LTV, and revenue by channel
• Deliver weekly and monthly performance reports with clear insights, trends, and recommended actions
• Build attribution models and cohort analyses to understand the true impact of marketing and site changes
• Monitor funnel health and proactively flag anomalies or opportunities to leadership

Organic & Paid Content Strategy

• Collaborate with content, creative, and paid media teams to align site updates with campaign messaging and landing page strategy
• Develop SEO strategies for product pages and collections — including keyword targeting, on-page optimization, and structured content
• Provide strategic input on paid media (Meta, Google, TikTok), including landing page briefs, offer structures, and audience alignment
• Guide organic social and UGC strategies that feed top-of-funnel traffic and reinforce brand positioning
• Design and implement upsell, cross-sell, bundling, and post-purchase offer strategies to increase AOV
• Build and optimize subscription, loyalty, and retention programs in coordination with the CRM team
• Identify high-impact promotional and merchandising opportunities across key commerce moments (launches, BFCM, seasonal events)
• Own product pricing strategy and promotional calendar in alignment with margin targets

Ecommerce Funnel Ownership

• Map, audit, and own every stage of the ecommerce funnel — from awareness to checkout to repeat purchase
• Partner with email/SMS teams to ensure post-purchase flows, win-back sequences, and abandoned cart automations are optimized
• Coordinate with customer service to surface common drop-off reasons and translate them into site improvements

Requirements

• 3–4 years of hands‑on ecommerce experience, with at least 3 years focused on Shopify (Shopify Plus preferred)
• Proven track record of improving conversion rates, AOV, and revenue metrics through structured testing and optimization
• Strong command of Shopify Analytics and Google Analytics 4 (GA4)
• Solid understanding of paid media ecosystems (Meta Ads, Google Ads, TikTok Ads) and how they interact with on‑site performance
• Experience running A/B tests using tools such as Google Optimize, Convert, VWO, or Shopify’s native testing features
• Working knowledge of SEO best practices for ecommerce, including technical and on‑page optimization
• Ability to write clear product copy and provide structured creative briefs for designers and developers
• Proficiency with heatmap and session tools (Hotjar, Microsoft Clarity, FullStory, or similar)

Mindset & Soft Skills

• Data‑first thinker who backs decisions with evidence, not assumptions
• Ownership mentality — you treat the store like your own business
• Strong communicator who can translate complex analytics into clear, actionable recommendations
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Collaborative team player who can influence without authority across marketing, tech, and creative teams

Nice to Have

• Experience with ecommerce email/SMS platforms (Klaviyo, Attentive, Postscript)
• Experience in DTC, fashion, beauty, health, or high‑SKU ecommerce verticals
• Background in customer lifetime value modeling, cohort analysis, or RFM segmentation