Senior Digital Marketing & Client Management Executive

Mian Sons; Lahore; On-site; PKR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Communication

Job summary

Mian Sons in Lahore, Pakistan seeks a Creative and experienced Digital Marketing Manager to lead our online presence and growth initiatives. You will plan campaigns, manage content calendars, and drive lead generation with a focus on ROI.

Responsibilities include social media management, ads management (Meta and Google), SEO, analytics reporting, and client communication. Strong copywriting and Canva skills are a plus. Lahore-based role.

Qualifications

• Social media management across Facebook, Instagram, TikTok and LinkedIn.
• Ability to plan, monitor and optimize campaigns.
• Lead generation and sales-focused marketing knowledge.
• Content strategy and monthly content calendar creation.
• SEO and basic website marketing understanding.
• Familiarity with Google Analytics, Meta Business Suite and reporting tools.
• Copywriting and creative advertisement ideas.
• Audience research and competitor analysis.
• Budget management and performance tracking.
• Professional client communication and dealings.
• Basic Canva or graphic-design skills.
• Ability to analyze reach, CTR, CPC, CPL and ROAS.

Responsibilities

• Plan and optimize marketing campaigns across platforms.
• Create and manage monthly content calendars.
• Lead generation and revenue-focused marketing activities.
• Manage social media accounts (Facebook, Instagram, TikTok, LinkedIn).
• Handle Meta Ads and Google Ads campaigns.
• Perform SEO and basic website marketing.
• Report metrics using Google Analytics and Meta Business Suite.
• Oversee budget and performance tracking.
• Conduct audience research and competitor analysis.
• Communicate with clients professionally.

Skills

Social media mgmt

Meta Ads

Google Ads

Campaign planning

Content strategy

Lead generation

SEO

Google Analytics

Reporting tools

Copywriting

Graphic design basics

Audience research

Competitor analysis

Budget management

Client communication

Tools

Meta Business Suite

Google Analytics

Canva

Job description

Job Description

Role: Creative and experienced Digital Marketing Manager to join our team

Responsibilities

• Campaign planning, monitoring and optimization
• Content strategy and monthly content calendar creation
• Lead generation and sales-focused marketing
• Social media management (Facebook, Instagram, TikTok, LinkedIn)
• Manage Meta Ads and Google Ads
• SEO and basic website marketing
• Reporting using Google Analytics and Meta Business Suite
• Budget management and performance tracking
• Audience research and competitor analysis
• Client communication and professional dealing
• Analyze results such as reach, CTR, CPC, CPL and ROAS

Job Specification

Must-have:

• Social media management: Facebook, Instagram, TikTok and LinkedIn
• Meta Ads and Google Ads management
• Campaign planning, monitoring and optimization
• Content strategy and monthly content calendar creation
• Lead generation and sales-focused marketing
• SEO and basic website marketing knowledge
• Google Analytics, Meta Business Suite and reporting tools
• Copywriting and creative advertisement ideas
• Audience research and competitor analysis
• Budget management and performance tracking
• Client communication and professional dealing
• Basic Canva or graphic-design knowledge
• Ability to analyze results such as reach, CTR, CPC, CPL and ROAS

Preferred:

• 3-5 years of relevant digital marketing experience
• Relevant digital marketing certifications

Job Rewards and Benefits

Communication