Digital Insights Associate

Systems Limited; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Systems Limited is seeking a Digital Insights Associate to support Canada market CRM Analytics by delivering data-driven insights to enhance customer engagement and marketing performance. You will design dashboards, analyze customer behavior, and partner with stakeholders to translate data into actionable recommendations, enabling strategic business decisions.

Ideal candidates have 1–4+ years in analytics, strong SQL, and hands-on experience with Power BI or Tableau, plus familiarity with CRM

Qualifications

• 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
• Strong proficiency in SQL for data extraction, transformation, and analysis.
• Hands-on experience with data visualization tools such as Power BI or Tableau.
• Familiarity with digital analytics platforms including Adobe Analytics, GA4, Content Square, Hotjar, or Microsoft Clarity.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Microsoft Dynamics.

Responsibilities

• Analyze customer behavior, engagement patterns, and audience segments to uncover actionable insights.
• Design, develop, and maintain dashboards, reports, and performance trackers for digital and CRM metrics.
• Support CRM campaign planning, audience targeting, A/B testing, optimization, and post-campaign analysis.
• Translate complex data into clear recommendations for improved customer experience and campaign effectiveness.
• Identify trends and opportunities across digital channels and CRM initiatives.
• Ensure data accuracy, consistency, and timely reporting for informed decisions.

Skills

SQL

Power BI

Tableau

CRM Analytics

Digital Analytics

Marketing Analytics

GA4

Adobe Analytics

Content Square

Hotjar

Microsoft Clarity

Salesforce

HubSpot

Microsoft Dynamics

Tools

Power BI

Tableau

Salesforce

HubSpot

Microsoft Dynamics

GA4

Adobe Analytics

Job description

Systems Limited is looking for a Digital Insights Associate – CRM Analytics will support the Canada market's Digital Insights and CRM Analytics function by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and support strategic business decisions.

Key Responsibilities

• Analyze customer behavior, engagement patterns, and audience segments to uncover actionable insights and business opportunities.
• Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
• Support CRM campaign planning, audience targeting, A/B testing, optimization, and post-campaign performance analysis.
• Partner with cross-functional stakeholders to translate complex data into clear recommendations that improve customer experience and campaign effectiveness.
• Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.
• Ensure data accuracy, consistency, and timely reporting to support informed decision-making.

Preferred Skills & Qualifications Experience

• 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
• Strong proficiency in SQL for data extraction, transformation, and analysis.
• Hands-on experience with data visualization tools such as Power BI or Tableau.
• Familiarity with digital analytics platforms, including one or more of the following:
• Adobe Analytics
• Google Analytics 4 (GA4)
• Content square
• Hotjar
• Microsoft Clarity
• Experience with CRM and marketing automation platforms such as:
• Salesforce
• HubSpot
• Microsoft Dynamics
• Strong analytical and problem-solving capabilities with attention to detail.
• Excellent communication and stakeholder management skills.
• Ability to present insights and recommendations effectively to both technical and non-technical audiences.
• Collaborative mindset with the ability to work in a fast-paced, cross-functional environment.