Digital Insights & CRM Analytics Specialist

Systems Limited

Lahore

On-site

PKR 900,000 - 1,500,000

Full time

14 days+

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Job summary

Systems Limited is seeking a Digital Insights Associate to support Canada market CRM Analytics by delivering data-driven insights to enhance customer engagement and marketing performance. You will design dashboards, analyze customer behavior, and partner with stakeholders to translate data into actionable recommendations, enabling strategic business decisions.

Ideal candidates have 1–4+ years in analytics, strong SQL, and hands-on experience with Power BI or Tableau, plus familiarity with CRM

Qualifications

1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
Strong proficiency in SQL for data extraction, transformation, and analysis.
Hands-on experience with data visualization tools such as Power BI or Tableau.
Familiarity with digital analytics platforms including Adobe Analytics, GA4, Content Square, Hotjar, or Microsoft Clarity.
Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Microsoft Dynamics.

Responsibilities

Analyze customer behavior, engagement patterns, and audience segments to uncover actionable insights.
Design, develop, and maintain dashboards, reports, and performance trackers for digital and CRM metrics.
Support CRM campaign planning, audience targeting, A/B testing, optimization, and post-campaign analysis.
Translate complex data into clear recommendations for improved customer experience and campaign effectiveness.
Identify trends and opportunities across digital channels and CRM initiatives.
Ensure data accuracy, consistency, and timely reporting for informed decisions.