Digital Insights & CRM Analytics Specialist

iSystems Ltd; Lahore; On-site; PKR 10,893,000 - 17,825,000; Full time

Job summary

Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support Canada's Digital Insights and CRM analytics function by delivering data-driven insights that enhance customer engagement and optimize marketing performance.

The role involves analyzing customer behavior, designing dashboards in Power BI/Tableau, supporting CRM campaign planning and post-campaign analysis, and partnering with cross-functional teams to translate data into actionable recommendations for optimization.

Qualifications

• 1–4+ years in Analytics, CRM Analytics, Marketing Analytics or related field.
• Strong SQL skills for data extraction and analysis.
• Hands-on experience with data visualization tools (Power BI or Tableau).
• Familiarity with GA4, content square, and CRM platforms like HubSpot or Dynamics.

Responsibilities

• Analyze customer behavior and audience segments to uncover insights and opportunities.
• Build and maintain dashboards, reports, and trackers for digital and CRM metrics.
• Support CRM campaign planning, targeting, A/B testing, and post-campaign analysis.
• Collaborate with stakeholders to translate data into actionable recommendations.
• Identify trends across digital channels and CRM initiatives for optimization.
• Ensure data accuracy and timely reporting to support decision-making.

Skills

SQL

Analytical thinking

Stakeholder management

Communication

Tools

Power BI

Tableau

GA4

HubSpot

Job description

Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support Canada's Digital Insights and CRM analytics function by delivering data-driven insights that enhance customer engagement and optimize marketing performance.

The role involves analyzing customer behavior, designing dashboards in Power BI/Tableau, supporting CRM campaign planning and post-campaign analysis, and partnering with cross-functional teams to translate data into actionable recommendations for optimization.