Digital Insights Associate

Systems Limited; Lahore; On-site; PKR 10,893,000 - 17,825,000; Full time

Job summary

Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support Canada's Digital Insights and CRM analytics function by delivering data-driven insights that enhance customer engagement and optimize marketing performance.

The role involves analyzing customer behavior, designing dashboards in Power BI/Tableau, supporting CRM campaign planning and post-campaign analysis, and partnering with cross-functional teams to translate data into actionable recommendations for optimization.

Qualifications

• 1–4+ years in Analytics, CRM Analytics, Marketing Analytics or related field.
• Strong SQL skills for data extraction and analysis.
• Hands-on experience with data visualization tools (Power BI or Tableau).
• Familiarity with GA4, content square, and CRM platforms like HubSpot or Dynamics.

Responsibilities

• Analyze customer behavior and audience segments to uncover insights and opportunities.
• Build and maintain dashboards, reports, and trackers for digital and CRM metrics.
• Support CRM campaign planning, targeting, A/B testing, and post-campaign analysis.
• Collaborate with stakeholders to translate data into actionable recommendations.
• Identify trends across digital channels and CRM initiatives for optimization.
• Ensure data accuracy and timely reporting to support decision-making.

Skills

SQL

Analytical thinking

Stakeholder management

Communication

Tools

Power BI

Tableau

GA4

HubSpot

Job description

Systems Limited is looking for a Digital Insights Associate – CRM Analytics will support the Canada market's Digital Insights and CRM Analytics function by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and support strategic business decisions.

Key Responsibilities

• Analyze customer behavior, engagement patterns, and audience segments to uncover actionable insights and business opportunities.
• Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
• Support CRM campaign planning, audience targeting, A/B testing, optimization, and post-campaign performance analysis.
• Partner with cross-functional stakeholders to translate complex data into clear recommendations that improve customer experience and campaign effectiveness.
• Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.
• Ensure data accuracy, consistency, and timely reporting to support informed decision-making.

Preferred Skills & Qualifications Experience

• 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
• Strong proficiency in SQL for data extraction, transformation, and analysis.
• Hands-on experience with data visualization tools such as Power BI or Tableau.
• Familiarity with digital analytics platforms, including one or more of the following:
• Google Analytics 4 (GA4)
• Content square
• Microsoft ClarityExperience with CRM and marketing automation platforms such as:
• HubSpot
• Microsoft Dynamics
• Strong analytical and problem-solving capabilities with attention to detail.
• Excellent communication and stakeholder management skills.
• Ability to present insights and recommendations effectively to both technical and non-technical audiences.
• Collaborative mindset with the ability to work in a fast-paced, cross-functional environment.