Deputy Manager – Social Media Engagement

SSGC LPG Limited; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Sui Southern Gas Company Limited is seeking a Deputy Manager to lead Social Media Engagement, overseeing public interactions, content development, and audience sentiment. You will implement strategies across platforms and ensure alignment with brand guidelines.

Responsibilities include analytics, campaigns, influencer onboarding, calendar planning, and cross‑team collaboration. You’ll produce multimedia content, monitor comments, report KPIs to HoD, and maintain 24/7 social media readiness.

Qualifications

• MBA or MS in Media studies or Sciences with 2+ years of relevant experience.
• Strong understanding of social media platforms and engagement metrics.
• Experience developing social media strategies and content calendars.

Responsibilities

• Overseeing interactions with the public by content development, management and tracking engagement and sentiment.
• Analyze engagement data, identify trends, and plan social media campaigns to build an online community.
• Develop and update social media strategies, policies, procedures and guidelines.
• Develop social media elements of campaigns and track consumer engagement.
• Provide inputs to Brand Manager on social media elements of brand guidelines.
• Ensure social media is aligned with and integrated within brand guidelines.
• Develop yearly and monthly social media calendars for posting and engagement.
• Manage daily publishing across platforms and coordinate with designers and copywriters.
• Monitor comments and DMs; respond to audience to foster engagement.
• Track metrics using Meta Business Suite or Google Analytics and report performance.
• Stay updated on trends, SEO tools and social features; measure impact.
• Manage social media tools like Hootsuite/Sprout/Buffer and integrations.
• Identify, onboard influencers, and manage contractual obligations.
• Produce content with photography, videography and editing tools (Adobe Creative Suite, Canva).
• Zero tolerance for plagiarism; ensure brand tone and on-brand visuals.
• Availability to support 24/7 social media operations.
• Collaborate with branding, media and events teams to ensure consistency.

Skills

Content creation

Campaign planning

Analytics

Brand alignment

Influencer onboarding

Copywriting

Community management

Education

MBA or MS in Media studies / Sciences

Tools

Meta Business Suite

Google Analytics

Hootsuite

Sprout Social

Buffer

Job description

Deputy Manager – Social Media Engagement

October 26, 2026

JOB DETAILS:

Qualification & Experience:

MBA or MS in Media studies / Sciences, with at least 2 years of relevant experience.

Responsibilities:

• Responsible for overseeing SSGC interactions with the public by implementing social media platforms' content development, management and tracking of target audience engagement and sentiment of the same.
• Analyze engagement data, identifying trends in customer interactions and planning social media campaigns to build community online, in line with approved social media strategies.
• Develop and update periodically social media strategies, policies, procedures and guidelines.
• Develop social media elements of all 360 degree campaigns, and track consumer engagement of the same.
• Provide inputs to Brand Manager on development of social media elements of brand guidelines.
• Ensure social media is fully aligned and integrated within the brand guidelines.
• Responsible for overseeing SSGC interactions with the public by implementing social media platforms' content development, management and tracking of target audience engagement and sentiment of the same.
• Analyze engagement data, identifying trends in customer interactions and planning social media campaigns to build community online, in line with approved social media strategies.
• Develop and update periodically social media strategies, policies, procedures and guidelines.
• Develop social media elements of all 360 degree campaigns, and track consumer engagement of the same.
• Provide inputs to Brand Manager on development of social media elements of brand guidelines.
• Ensure social media is fully aligned and integrated within the brand guidelines.
• Ensure development and management of a brand-guidelines-aligned social media A.
• I. mascot who will act as an SSGC Virtual Brand Ambassador, advocate, representing the shining positive face of SSGC, and complies with SSGC brand persona/personality.
• Develop and implement a yearly and monthly calendar for social media posting and engagement plan, in line with the annual campaign plan, as well as to support events, sponsorships, PRs, and any other communication deliverable requiring social media support etc
• Ensure usage of correct social media mix as per communication and campaign objectives, and achievement of metrics to meet KPIs.
• Leverage social media trends to gain traction and amplify message. Utilise understanding of individual platform algorithm changes and best practices to stay ahead of the curve on consumer engagement and sentiment analyses.
• Craft compelling content, and get it developed through creative agency for posting to increase consumer engagement and followers, likes, etc.
• Monitor and respond to comments, messages and mentions to foster community engagement.
• Track metrics using tools like Meta Business Suite or Google Analytics to compile performance reports.
• Maintain active knowledge of platform trends, algorithm shifts, and emerging social features and trends, including utilizing A.I. tools.
• Keep abreast of the latest/evolving social media trends, utilizing SEO tools (eg Google Analytics), and web traffic metrics, to measure financial impacts for greater efficiency and effectiveness of social media elements of campaigns.
• Manage social media tools and platforms used for scheduling, listening and analytics. Analyze current social media efforts to pinpoint weaknesses and make improvements. Firm grasp of suites such as Hootsuite/Sprout/Buffer, and its integrations.
• Meta Live Coverage of online and physical Khuli Kachehri sessions, as well as moderating consumer comments and participation on Meta in these.
• Suggest topics for Vlogs/Blogs, whenever required, to add value to campaigns, events, sponsorships, PRs.
• Ensure influencers are identified and onboarded and thereafter meeting their contractual obligations / deadlines.
• Ensure media activities are in line with social media guidelines and policies.
• Content production, including utilizing photography, videography, and editing tools (e.g. Adobe Creative Suite, Canva).
• Writing posts, creating video concepts, and building digital calendars, creating written pieces that are sharp, memorable, and effective at prompting readers to take action, Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging and original.
• Zero tolerance for plagiarism.
• Manage daily publishing and content scheduling across approved platforms like Instagram, Meta and LinkedIn, etc Coordinate with graphic designers and copywriters to produce on-brand visual and written assets.
• Monitor direct messages, comments, and brand mentions to drive active conversations with the audience.
• Build loyalty programs, handle customer feedback, and advocate for user community needs internally protect brand reputation by identifying and de-escalating potential public relations issues or negative sentiment on social media. Analyse engagement rates and design interactive campaigns (polls, Q&As, live sessions) to boost participation
• Exploring the potential value of social media sites that are not yet in our repertoire (Tik-Tok, Likee, SnapChat, Discord, Twitch, Reddit, Threads, Roblox etc)
• Understanding of how to engage event audiences before, during, and after events, including knowledge of user behavior and digital marketing trends – this is specially true for events organized by Group Communication such as Kachehris, Pinnacle Series, Synergy series, etc
• Maintain an understanding of national trends and developments that affect progression of target consumer brand personality and integrate this into the continuous improvement of the consumer engagement journey with SSGC
• Monitoring comments, DMs, and mentions for engagement and writing captions and short-form copy aligned with brand tone, collaborating with creative agency and content creators on content development.
• Assisting with influencer partnerships and content outreach. Reporting on follower growth, reach, and engagement. Good copywriting skills tailored to social platforms, Confidence in engaging with audiences and moderating comments
• Ability to work to tight deadlines and follow brand tone of voice.
• Collaborate with other teams, like branding, conventional media and events to ensure brand consistency across all social media platforms.
• Oversee social media accounts’ design (e.g. Meta timeline cover, profile pictures on LinkedIn and other social media platforms, and blog layouts).
• Provide regular reports on social media performance and suggest improvements.
• Preparing a weekly report for HoD, and explaining any variances on KPIs and weekly progress on social media deliverables
• Identifying, building and strengthening SSGC relationship with key influencers pertinent to energy sector, and ensure favorable mentions in their posts.
• Develop PR through personal engagement with social media key opinion leaders, social media personalities, etc
• Ensure that they also know SSGC Social Media Deputy Manager on a first name basis, and the relationship is so well established that any negative impact on SSGC image and reputation is avoided by preventing social/digital publication of negative news items, and propagating of the SSGC narrative, which is taken seriously, considered and given preference in reporting.
• At the same time, oversee the media coverage to ensure positive narrative building on SSGC achievements, including various events (internal/external) being done by SSGC is given prominent and prime reporting placement.
• Liaising with Manager/Digital for all social platforms’ ads placements, RO’s and timely payments for all social media platforms.
• Digital Media Manager will check, track and report all digital and social media RO’s details and invoices, ensuring timely payment approvals and submission to planning team as per SLA’s assigned by GGM, but supporting Manager/Digital Media though provisioning accurate report of all spend requirements on social media to ensure timely and accurate reporting.
• Maintain a complete physical/digital record of all published social media ads and PR releases.
• Availability as per need, given the 24/7 nature of social media.
• Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with their assigned role.
• The individual shall ensure compliance to the Business Principles and Ethics Policy / Code of Conduct.
• Ensure compliance with all laws of Pakistan, and adherence to Corporate Core Values, specially relating to communication and social media to preserve brand integrity.
• Ensure that the processes, policies and procedures related to social media engagement are always up-to-date, and modern, in line with global best-practices.
• Perform any other task assigned by immediate supervisor and/or HoD.

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