Deputy Manager – Campaigns

Sui Southern Gas Company Limited; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

Sui Southern Gas Company Limited is seeking a marketing professional with an MBA in Marketing and at least 2 years of experience to lead campaigns, manage media partnerships, and develop promotional collateral. The role involves coordinating with agencies, events management, and ensuring quality and timely delivery of materials.

The candidate will support strategic marketing objectives across franchise areas, liaise with internal departments and external partners, and oversee budgeting,

Qualifications

• MBA preferably in Marketing with at least 2 years of experience.
• Experience in coordinating campaigns and media activities is desirable.
• Strong communication and stakeholder management skills are required.

Responsibilities

• Coordinate with advertisement agencies for production of TV Commercials and media campaigns.
• Provide marketing collateral to Events’ Manager for events and campaigns to enhance corporate image.
• Carry out campaign activities across franchise areas supporting strategic marketing objectives.
• Support liaison with user departments and external agencies for advertisements and approvals.
• Design and develop banners, posters, standees, greeting cards, and collaterals as per briefs.
• Ensure vendors are briefed on quality and address issues as needed.
• Identify opportunities for co-branding and joint promotions aligned with SSGC vision.
• Suggest campaign objectives to Media Section and select media channels for campaigns.
• Record, monitor and evaluate vendor performance to optimize partnerships.
• Coordinate with Planning Section to ensure timely payments to partners.
• Coordinate printing partners for printing needs including quantities and timelines.
• Sort publications and manage distribution to key stakeholders; ensure translations as needed.
• Manage inventory of SSGC publications and translations in multiple languages.
• Update management on campaign management cycle and implement improvements.
• Collect feedback from participants and drive continuous improvement.
• Be a team player to ensure smooth operation of campaigns.
• Ensure timely budgeting and invoicing of campaigns.
• Comply with Enterprise Risk Management framework in responsibilities.

Skills

Marketing

Campaign management

Event coordination

Vendor coordination

Content review

Budgeting

Education

MBA in Marketing

Job description

MBA preferably in Marketing with at least 2 years of experience

Responsibilities:

• Coordinate with advertisement agencies for production of TV Commercials and design of media campaigns. Support Manager/Campaigns in the process of advising stakeholders, ensuring that agency is clear on the requirements, monitoring campaign, providing feedback to relevant stakeholders and making suggestions to modify strategy.
• Provide marketing collateral to Events’ Manager for internal and external events with the primary objective of improving the company’s corporate image. These events range from holding internal events such as seminars featuring individuals from different walks of life to social media podcasts to international events with scope of tasks that includes event branding, event promotion, stage management, emcee services and social media recordings.
• Carry out campaign activities across franchise areas or for promoting strategic objectives such as marketing projects and learning and development goals. Task involves coordination with vendors including ad agencies for designing and printing presses and fabricators for developing marketing collaterals for fabrication.
• Support Manager/Campaigns in activities relating to liaison with user departments and external agencies to place routine company’s advertisements, review content, suggest changes in design and obtain necessary approvals.
• Design and develop banners, posters, standees, greeting cards, invitation cards, collaterals, promotional material etc. as per requirements / briefs of various departments and submit to competent authority for review with cost estimates.
• Ensure that vendors are briefed on quality assurance requirements and issues are addressed as and when required.
• Identify opportunities for co-branding of events, collaboration and joint promotions that is beneficial for SSGC and are in line with its vision. Guide the team to contact other corporations for collaboration purposes.
• Suggest clear campaign and communication objectives to Media Section to seek the best media plan which meets the communication objectives - the selection of media to be used for various campaigns, including radio, television, print, digital, social etc. to most efficiently and effectively achieve campaign objectives is the decision of head of Media. Media tracking will determine their success.
• Record, monitor and track vendor performance and advise Manager/Campaigns so s(he) can recommend to retain or remove partners from the preferred partners’ list. This analyses must be objective with pre-agreed metrics.
• Liaise with Planning Section within GCCD to ensure timely payment to partners.
• Coordinate with Printing partners for printing related matters, providing quantities and timelines for printing, budget etc. and forwarding document for printing.
• Sort publications according to the finalized distribution list, and ensure distribution is carried out on a timely basis. Follow up to ensure receipt of publications.
• Manage/update inventory (records) of SSGC Publications and ensure that there are sufficient number of copies printed for key stakeholders. Get translations of various documents in primary languages (Urdu, English, Sindhi, Balochi, Pashto and Brahvi) done as and when required. Ensure that necessary guidelines are followed.
• Update Manager/Campaigns to ensure an effective campaign management cycle within SSGC.
• Collect and collate the feedback from the participants and implement corrective actions to ensure continuous improvement in the campaign management cycle within the organization.
• Be a team player in campaign management in order to ensure smooth running of activities within the section.
• Ensure timely budgeting and invoicing of the campaigns organized by SSGC.
• Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with his assigned role.
• Any other tasks assigned by departmental management.

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