Social Media Executive - Night Shift

WADIC; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Wadic seeks a creative Social Media Executive to elevate our online presence across platforms—from Facebook to TikTok—by developing, publishing, and refining engaging content while managing on-site operations in Lahore.

You will analyze performance metrics, plan paid campaigns, and coordinate with writers and designers to deliver compelling video content that mirrors our brand and goals, driving growth and engagement in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• Proven experience as Social Media Executive/Manager or similar role.
• Deep knowledge of social platforms, trends, and analytics tools.

Responsibilities

• Develop and manage our social media strategy across platforms.
• Create, curate, and publish high-quality content (posts, graphics, videos).
• Monitor and report on metrics to drive growth opportunities.
• Produce high-quality video content aligned with the brand identity.
• Engage with followers and foster a positive community.
• Stay updated with latest trends, tools, and best practices.
• Brainstorm new ideas for brand awareness and channel expansion.
• Collaborate with writers, designers and teams to enhance campaigns.
• Oversee cost approvals for content creation campaigns.
• Run paid advertising campaigns to grow online presence.

Skills

Social media management

Analytics

Creative writing

Graphic design

Communication skills

Independent worker

Education

Bachelor's degree in Business/Marketing

Tools

Hootsuite

Buffer

Sprout Social

Facebook Insights

Google Analytics

Job description

Job Location: College Road, Township, Lahore.

Job Timing: Night Shift 9pm - 6am PKT

Job Type: Full Time, On-Site

Wadic is looking for a creative and driven Social Media Executive to join our team and help elevate our online presence across various platforms. If you’re passionate about social media, content creation, and engaging with online communities, we'd love to hear from you!

Key Responsibilities

• Develop, implement, and manage our social media strategy across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, curate, and publish high-quality content (posts, graphics, videos, etc.).
• Monitor, analyze, and report on social media metrics to track performance and identify growth opportunities.
• This role involves producing high-quality video content for our social media channels, ensuring that the videos are engaging, visually appealing, and align with our brand identity. You will work closely with our marketing and content teams to bring innovative ideas to life, helping to build a strong online presence and grow our social media following.
• Engage with followers, respond to comments, and foster a positive community.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• To bring in new ideas for brand awareness, developing new SM channels, bring in new ideas based on different occasions e.g. 14 August, Ramadan, Eid etc.
• Work with social media content writers, graphic designers, and other team members to enhance the overall impact of social media campaigns.
• To work on financial and cost approvals for multiple content creation campaigns
• Run paid advertising campaigns and promotions to grow our online presence.

Qualifications

• Bachelors degree in Business, Marketing or any other relevant field
• Proven experience as a Social Media Executive/Manager, Digital Marketing Specialist, or similar role.
• Deep knowledge of social media platforms, trends, and analytics tools (Facebook Insights, Google Analytics, etc.).
• Strong creative, writing, and graphic design skills.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to analyze and interpret data to adjust strategies and improve performance.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills

• Experience with content creation (photos, videos, blogs).
• Experience with paid social media campaigns (Facebook Ads, Google Ads).
• Knowledge of SEO best practices and its application to social media.

Why Join Us?

• Competitive salary and benefits.
• A dynamic and creative work environment where your ideas are valued.
• Opportunities for professional growth and development.