Data & Analytics Manager: Media Insights & Optimization

WPP; Karachi Division; Híbrido; PKR 2.400.000 - 4.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Vision insurance

Dental insurance

Paid time off

Wellbeing facilities

Mental health days

Hybrid work model

Descripción de la vacante

WPP Media Pakistan is seeking a Manager Data & Analytics to quantify and measure campaign success and deliver insights that drive innovation. You will support the Associate Business Director - Digital & Data and assist media teams in measuring and optimising performance across campaigns and tests.

The role requires strong analytical skills, proficiency in SQL/Python, dashboard tools (Power BI/Tableau), and a Master’s degree with at least two years in media analytics.

Formación

• Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Competent querying languages (e.g., SQL, Python)
• Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
• Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
• Familiar with statistical / programming languages (e.g., Python, R)
• Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing data and analytics.

Responsabilidades

• Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
• Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
• Measurement framework
• Campaign optimization
• Become a confident user of systems and tools within GroupM and the industry
• Build relationships internally across disciplines and countries
• Support teams in analyzing data and finding insights
• Formulate strategic recommendations with data & analytics team and above based on gathered insights
• Collaborate with the team to develop new tools and solutions
• Collate data and support data & analytics team with the delivery of reporting for clients
• Audit new external tools to build a wider knowledge of the market

Conocimientos

SQL

Python

Excel

Data analysis

Communication

Attention to detail

Statistics

Master’s degree in Business/Statistics

Educación

Master’s degree in Business Administration, Statistics, Marketing or Finance

Herramientas

Power BI

Google Data Studio

Tableau

Descripción del empleo

WPP Media Pakistan is seeking a Manager Data & Analytics to quantify and measure campaign success and deliver insights that drive innovation. You will support the Associate Business Director - Digital & Data and assist media teams in measuring and optimising performance across campaigns and tests.

The role requires strong analytical skills, proficiency in SQL/Python, dashboard tools (Power BI/Tableau), and a Master’s degree with at least two years in media analytics.