Manager Data & Analytics

Mindshare Spain SA; Karachi Division; Hybrid; PKR 3,000,000 - 4,500,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Mindshare Pakistan is seeking a Manager Data & Analytics to join our team, supporting the Associate Business Director – Digital & Data. You will quantify and measure the success of campaigns, deliver insights, and optimize performance across media channels.

You will work with data tools to provide strategic solutions, build dashboards, and collaborate with cross-functional teams to drive growth while embracing Mindshare’s hybrid work model in Pakistan.

Qualifications

• Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing data and analytics.
• Proficiency with data tools and building dashboards.

Responsibilities

• Understand internal stakeholder needs and translate data into business insights.
• Support analytics agendas impacting campaigns.
• Develop measurement frameworks for campaigns and pipelines.
• Collaborate to develop new tools and solutions.
• Collate data and deliver client reporting.
• Audit external tools to expand market knowledge.

Skills

Numerical analysis

Attention to detail

Dashboard creation

Stakeholder communication

Education

Master’s degree (MBA/Statistics/Marketing/Finance)

Tools

Power BI

Google Data Studio

Tableau

Python

R

Excel

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact:

Mindshare is a leading brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally . We are currently looking for a Manager Data & Analytics to join us. In this role, you will be assisting the Associate Business Director – Digital & Data quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Mindshare . Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.

Reporting of the role

This role reports to: Associate Business Director – Digital & Data

3 best things about the job:

1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:

In three months:

• Have an understanding of the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.
• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at Mindshare:

• Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
• Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
• Measurement framework
• Become a confident user of systems and tools within GroupM and the industry
• Build relationships internally across disciplines and countries
• Support teams in analyzing data and finding insights
• Formulate strategic recommendations with data & analytics team and above based on gathered insights
• Collaborate with the team to develop new tools and solutions
• Collate data and support data & analytics team with the delivery of reporting for clients
• Audit new external tools to build a wider knowledge of the market

Skills & Experience:

• Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
• Strong attention to detail and ability to manage multiple tasks
• Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
• Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
• Familiar with statistical / programming languages (e.g., Python, R)
• Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing data and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.