Data & Analytics Strategy Lead

WPP Media; Karachi Division; Hybrid; PKR 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Hybrid work model

Medical, vision, and dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP Media Pakistan seeks an Associate Business Director, Data & Analytics to lead data-driven decision-making across clients and internal stakeholders. You will oversee measurement frameworks, advanced analytics solutions, and insight generation while nurturing strong client relationships and leading high-performing analytics teams.

The role emphasizes driving analytics transformation, partnering with cross-functional teams, and shaping data-driven marketing strategies.

Qualifications

• Master's degree in Statistics, Data Science, Business Administration, Marketing, Economics, Finance, or a related field.
• 8-10 years of experience in media, marketing analytics, business intelligence, consulting, or data analytics.
• Demonstrated experience managing client relationships and leading analytics projects at a strategic level.
• Experience leading and developing high-performing analytics teams.
• Strong understanding of digital media ecosystems, measurement frameworks, and marketing effectiveness methodologies.

Responsibilities

• Lead data-driven decision making across clients and internal stakeholders.
• Oversee development of measurement frameworks, advanced analytics solutions, and insights generation.
• Nurture client relationships and lead high-performing analytics teams.
• Drive analytics transformation and innovation for global brands.
• Partner with media, strategy, planning, and client leadership to deliver integrated solutions.

Skills

Strategic thinking

Stakeholder management

Leadership

Analytical skills

SQL

Python

R

Data visualization

Power BI

Tableau

Looker Studio

MMM

Experimentation

Performance analytics

Project management

Communication

Education

Master's degree in Statistics, Data Science, Business Administration, Marketing, Economics, Finance, or related field

Tools

Power BI

Tableau

Looker Studio

Job description

WPP Media Pakistan seeks an Associate Business Director, Data & Analytics to lead data-driven decision-making across clients and internal stakeholders. You will oversee measurement frameworks, advanced analytics solutions, and insight generation while nurturing strong client relationships and leading high-performing analytics teams.

The role emphasizes driving analytics transformation, partnering with cross-functional teams, and shaping data-driven marketing strategies.