Associate, Data & Analytics, Pakistan

wppmedia; Karachi Division; On-site; PKR 1,674,000 - 2,344,000; Full time

Job summary

Mindshare in Karachi, part of WPP Media, seeks a Manager Data & Analytics to quantify campaign performance and deliver insights that drive creative and media decisions. You will support the media teams with analytics and measurement frameworks, enabling optimization and innovation across client work.

The role emphasizes cross-functional collaboration, data storytelling, and developing new tools to enhance reporting for campaigns and trials, with opportunities for growth in a dynamic agency

Qualifications

• Strong numerical and analytical skills with attention to detail.
• Proven ability to translate data into actionable business insights.
• Experience building dashboards and reporting for campaigns.
• Proficient in SQL and one or more analytics languages (Python/R).
• Excellent written and verbal communication, stakeholder management.

Responsibilities

• Understand business needs of internal stakeholders and translate data into insights.
• Support analytics agendas impacting campaigns and client reporting.
• Develop measurement frameworks and optimize campaigns.
• Collaborate to develop new tools and analytics solutions.
• Build and maintain dashboards using Power BI, Data Studio or Tableau.
• Audit new tools to broaden market knowledge.

Skills

Excel / G-sheet

SQL

Python

Power BI

Google Data Studio

Tableau

Statistical modelling

Communication

Education

Master's degree (MBA/Statistics/Marketing/Finance)

Tools

Power BI

Google Data Studio

Tableau

SQL

Python

R

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Manager Data & Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact:

We are currently looking for a Manager Data & Analytics to join us. In this role, you will be assisting the Associate Business Director - Digital & Data quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Mindshare. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.

Reporting of the role

This role reports to: Business Manager

3 best things about the job:

• 1. Good learning ground for energetic employee who wants to expand media industry knowledge.
• 2. Young and like-minded colleagues working with each other.
• 3. Always learning innovative and interesting things in industries.

In this role, your goals will be:

In three months:

Have an understanding of the requirements and portfolio of clients.

You will be working with data tools to provide strategic solutions.

In six months:

You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.

Good communication with internal stakeholders.

In 12 months:

You will have started working on core KPIs.

You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at Mindshare:

• Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
• Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
• Measurement framework
• Campaign optimization
• Become a confident user of systems and tools within GroupM and the industry
• Build relationships internally across disciplines and countries
• Support teams in analyzing data and finding insights
• Formulate strategic recommendations with data & analytics team and above based on gathered insights
• Collaborate with the team to develop new tools and solutions
• Collate data and support data & analytics team with the delivery of reporting for clients
• Audit new external tools to build a wider knowledge of the market

Skills & Experience:

• Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Competent querying languages (e.g., SQL, Python)
• Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
• Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
• Familiar with statistical / programming languages (e.g., Python, R)
• Candidate must possess at least a Master's degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing data and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thou