Data & Analytics Associate — Insights for Growth

wppmedia

Karachi Division

On-site

PKR 1,674,000 - 2,344,000

Full time

6 days ago

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Job summary

Mindshare in Karachi, part of WPP Media, seeks a Manager Data & Analytics to quantify campaign performance and deliver insights that drive creative and media decisions. You will support the media teams with analytics and measurement frameworks, enabling optimization and innovation across client work.

The role emphasizes cross-functional collaboration, data storytelling, and developing new tools to enhance reporting for campaigns and trials, with opportunities for growth in a dynamic agency

Qualifications

Strong numerical and analytical skills with attention to detail.
Proven ability to translate data into actionable business insights.
Experience building dashboards and reporting for campaigns.
Proficient in SQL and one or more analytics languages (Python/R).
Excellent written and verbal communication, stakeholder management.

Responsibilities

Understand business needs of internal stakeholders and translate data into insights.
Support analytics agendas impacting campaigns and client reporting.
Develop measurement frameworks and optimize campaigns.
Collaborate to develop new tools and analytics solutions.
Build and maintain dashboards using Power BI, Data Studio or Tableau.
Audit new tools to broaden market knowledge.

Skills

Excel / G-sheet

SQL

Python

Power BI

Google Data Studio

Tableau

Statistical modelling

Communication

Education

Master's degree (MBA/Statistics/Marketing/Finance)

Tools

Power BI

Google Data Studio

Tableau

SQL

Python

Job description

The role emphasizes cross-functional collaboration, data storytelling, and developing new tools to enhance reporting for campaigns and trials, with opportunities for growth in a dynamic agency

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