Content Writer (Social Media and Marketing)

WADIC; Lahore; Presencial; PKR 1 200 000 - 2 400 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Creative freedom and ownership of the,

Equipment and software provided

Learning and growth opportunities

Dinner facilities

IPD health cover, annual increment, or

Resumo da oferta

WADIC is seeking a hands-on Social Media & Marketing Executive to lead strategy, content creation, and end-to-end product launches. You will manage social channels, edit video content, and collaborate with product, sales and design teams to align messaging and campaigns.

You will drive paid campaigns, grow brand presence, and optimize content for engagement and conversions. A portfolio of edited work and strong copywriting skills are essential for success.

Qualificações

• 2–4 years of experience in social media, digital marketing or content marketing.
• Portfolio showing shot and edited content (reels, product videos, campaigns).
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve or CapCut.
• Working knowledge of Photoshop, Canva or Figma for graphics.
• Hands-on experience with a DSLR/mirrorless camera or high-end smartphone, lighting and audio gear.
• Strong understanding of platform algorithms, analytics and paid social advertising.
• Excellent written and verbal communication with copywriting skills.
• Experience planning or supporting at least one product launch or major campaign.

Responsabilidades

• Build and own social media strategy and monthly content calendar across platforms.
• Define audience segments, content pillars, posting cadence and campaign goals.
• Research trends and platform updates and translate into actionable ideas.
• Set KPIs, track performance and deliver reports with recommendations.
• Concept, script and storyboard short-form videos and shoots.
• Shoot photo/video content including lighting, framing and sound.
• Write engaging captions, copy and CTAs matching brand voice.
• Coordinate with models, influencers and freelancers as needed.
• Edit videos, reels and motion content with cuts and color correction.
• Retouch photos and design social graphics; adapt content to multiple formats.
• Plan and execute end-to-end launch campaigns; manage paid campaigns.

Conhecimentos

Video editing

Content creation

Analytics

Copywriting

Product launches

DSLR/mic setup

Photography

Formação académica

Bachelor's degree in Marketing / Communications

Ferramentas

Adobe Premiere Pro

After Effects

DaVinci Resolve

CapCut

Photoshop

Canva

Figma

Descrição da oferta de emprego

Job Description: Social Media & Marketing Executive

Department: Marketing

Reports to: Head of Marketing / Brand Manager

Employment type: Full-time

Location: [On-site]

Time Zone: 9 am - 6 pm MST (PKT Night shift)

Role Summary

We are looking for a hands-on Social Media & Marketing Executive who can take an idea from strategy to finished post. You will plan campaigns, shoot and edit your own content, manage our social channels, and lead the marketing for new product launches. This is a role for someone who is equally comfortable behind a camera, in an editing timeline, and in a strategy meeting.

Key Responsibilities

Strategy and Planning

• Build and own the social media strategy and monthly content calendar across all platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, as relevant).
• Define audience segments, content pillars, posting cadence and campaign goals.
• Research competitors, trends and platform updates, and turn them into actionable ideas.
• Set KPIs, track performance, and deliver regular reports with recommendations.

Content Creation and Shooting

• Concept, script and storyboard short-form videos, reels, stories, product shoots and behind-the-scenes content.
• Shoot photo and video content independently, including lighting, framing, and sound for product, lifestyle and talking-head formats.
• Write engaging captions, copy, hooks and CTAs that match brand voice.
• Coordinate with models, influencers, vendors and freelancers where needed.

Editing and Post-Production

• Edit videos, reels and motion content (cuts, transitions, subtitles, music, colour correction, basic motion graphics).
• Retouch and edit photos and design social graphics.
• Adapt a single piece of content into multiple formats and platform sizes.
• Maintain brand consistency across all visual output.

Product Launches

• Plan and execute end-to-end launch campaigns: pre-launch teasers, launch-day push, and post-launch follow-up.
• Work with product, sales and design teams on messaging, positioning and launch timelines.
• Run influencer, creator and collaboration activations tied to launches.
• Manage paid campaigns (Meta Ads, TikTok Ads, Google Ads) including budget, targeting and optimisation.

Marketing and Brand Growth

• Develop and run integrated marketing campaigns across digital, social and offline channels, aligned with business and sales targets.
• Plan and manage email and WhatsApp marketing, including campaigns, newsletters and customer segmentation.
• Support SEO and website content to improve organic traffic and conversions.
• Conduct market and customer research to identify opportunities, positioning and pricing insights.
• Manage the marketing budget, track spend against results, and report ROI.
• Build partnerships, collaborations and promotions (events, retailers, brand tie-ups) to expand reach.
• Protect brand identity, tone of voice and messaging consistency across every touchpoint.

Community and Channel Management

• Publish content and manage all social accounts daily.
• Respond to comments and messages, and build an active community.
• Monitor brand mentions, reviews and online reputation.

Requirements

Must Have

• 2 to 4 years of experience in social media, digital marketing or content marketing.
• A portfolio showing your own shot and edited content (reels, product videos, campaigns).
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve or CapCut.
• Working knowledge of Photoshop, Canva or Figma for graphics.
• Hands-on experience with a DSLR/mirrorless camera or high-end smartphone, lighting and audio gear.
• Strong understanding of platform algorithms, analytics and paid social advertising.
• Excellent written and verbal communication, with strong copywriting skills.
• Experience planning or supporting at least one product launch or major campaign.

Nice to Have

• Experience with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, Sprout Social).
• Basic SEO and email marketing knowledge.
• Experience working with influencers and creators.
• Bachelor's degree in Marketing, Mass Communication, Media or a related field.

Skills and Traits

• Creative and trend-aware, with a strong eye for visual detail.
• Strategic thinker who can back ideas with data.
• Organised, deadline-driven and able to manage multiple projects at once.
• Self-starter comfortable working independently and in a small team.
• Adaptable and open to feedback.

Success Metrics (First 6 to 12 Months)

• Consistent, on-schedule publishing against the content calendar.
• Growth in followers, reach and engagement rate on key platforms.
• Measurable results from launch campaigns (reach, leads, sales, ROAS).
• Reduced reliance on outside agencies and freelancers for content production.

What We Offer

• Competitive salary
• Creative freedom and ownership of the brand's social presence
• Equipment and software provided
• Learning and growth opportunities
• Dinner Facilities
• [Other benefits: IPD health cover, Annual increment, flexible hours]