Content Creator (BS-16)

Social Welfare &; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

Social Welfare & Bait ul Maal seeks a Content Creator (BS-16) to serve as the department's primary digital storyteller for poverty alleviation and welfare programs. You will craft content strategies that translate policy into accessible narratives for beneficiaries, donors, and the public across official sites, social media, and print.

You will collaborate with program officers, manage the content calendar using Meta Business Suite and Google Analytics, produce Urdu and English multimedia assets

Qualifications

• Designs and executes content strategies translating welfare policies into accessible narratives for beneficiaries, donors and the public.
• Produces Urdu and English multimedia assets and maintains a digital archive.
• Ensures content aligns with government guidelines and brand standards.

Responsibilities

• Develop monthly content calendars aligned with program milestones for Zakat, Ushr, and welfare schemes.
• Produce video documentaries and photo essays showing beneficiary impact from field visits.
• Manage official social media accounts including scheduling, moderation and reporting.
• Design infographics and publications explaining welfare criteria in Urdu and regional languages.
• Coordinate with provincial offices to collect multimedia content for annual reports and donor presentations.
• Monitor digital sentiment and prepare weekly analytics reports for senior management.

Skills

Content storytelling

Content strategy

Tools

Adobe Creative Cloud

Meta Business Suite

Google Analytics

Job description

The Content Creator (BS-16) at Social Welfare & Bait ul Maal serves as the primary digital storyteller for the department's poverty alleviation, zakat distribution, and social protection programs. This role designs and executes content strategies that translate complex welfare policies into accessible narratives for beneficiaries, donors, and the general public across official websites, social media channels, and print publications.

Daily workflows involve coordinating with program officers to document field activities, managing the department's content calendar using tools like Meta Business Suite and Google Analytics, producing Urdu and English multimedia assets in Adobe Creative Cloud, maintaining a digital archive of success stories, and ensuring all content complies with government communication guidelines and brand standards. Career progression leads to Senior Content Strategist or Deputy Director Media positions.

Selection follows a 100-mark MCQ written screening examination covering mass communication principles, digital media tools, Pakistan's social welfare framework, and general ability. Candidates scoring above the merit cutoff undergo document verification of educational credentials and experience certificates. A Departmental Selection Committee then conducts a 30-mark viva voce assessing portfolio quality, situational judgment, and knowledge of Bait ul Maal operations.

Key duties and responsibilities:

• Develop monthly content calendars aligned with Zakat, Ushr, and social welfare program milestones
• Produce video documentaries and photo essays showcasing beneficiary impact stories from field visits
• Manage official social media accounts including content scheduling, community moderation, and performance reporting
• Design infographics and publications explaining eligibility criteria for welfare schemes in Urdu and regional languages
• Coordinate with provincial offices to gather multimedia content for annual reports and donor presentations
• Monitor digital sentiment and prepare weekly analytics reports for senior management review