Content Writer

Reamarc; Rawalpindi Cantonment; On-site; PKR 558,000 - 892,800; Full time

Job summary

A prominent content marketing firm in Rawalpindi is seeking a skilled Content/Copywriter. The ideal candidate will develop and execute content strategies across multiple platforms, ensuring alignment with client goals. Responsibilities include creating engaging content, managing social media, and conducting performance analysis. Required qualifications include a Bachelor's in Marketing or similar, with 4-6 years of relevant experience in content creation and digital marketing. The role offers a full-time position in a dynamic environment.

Qualifications

• 4–6 years of experience in content creation, digital marketing, and team management.
• Proven expertise in multi‑platform content creation (social media, web, and print).
• Experience leading teams and managing real‑time or run‑time tasks.

Responsibilities

• Develop and execute multi‑platform content strategies aligned with client goals.
• Create content calendars and craft compelling copy for various platforms.
• Optimize web content for SEO and lead generation.
• Manage social media posts and oversee graphics production.
• Track key metrics and provide reports on content performance.

Skills

Writing

Press Releases

Proofreading

Communication

Marketing

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Master’s degree

Job description

This is a full‑time on‑site role for a Content/Copywriter located in Rawalpindi. The resource will be responsible for creating engaging and persuasive campaign strategies and content, including social‑media calendars, website content, press releases, marketing materials and other communication assets. They will collaborate closely with the marketing team, ensuring all content aligns with brand guidelines and effectively communicates key messages. Responsibilities also include proofreading and refining content to maintain high‑quality standards.

1. Content Strategy Development

• Develop and execute multi‑platform content strategies aligned with client goals and marketing objectives.
• Create content calendars for social media, blog articles, print campaigns, and website updates.
• Craft compelling copy for brochures, catalogs, press releases, newsletters, and email campaigns.
• Conduct SEO keyword research for website optimization and blog articles.
• Produce and edit high‑quality ad copy, captions, blog posts, video scripts, and CTAs for various platforms.
• Maintain brand tone and voice consistency across all mediums.

2. Social Media Content Creation & Publishing

• Oversee the production of graphics, animations, reels, and videos for social platforms.
• Ensure posts include trending hashtags, tags, and CTAs optimized for engagement.
• Collaborate with Paid Media Specialists to create high‑converting ads and campaigns.
• Schedule posts using tools like Meta Business Suite, Buffer, and Hootsuite.
• Manage real‑time or run‑time tasks by assigning resources and ensuring rapid delivery.

3. Website Content Management

• Develop and update website copy, landing pages, and blog articles.
• Optimize web content for SEO and lead generation.
• Collaborate with designers and developers for new website sections, layouts, or landing pages.
• Proofread and edit web content for clarity, grammar, and readability.
• Ensure mobile responsiveness and UI/UX optimization for website content.

4. Print Media Content Development

• Create press releases, brochures, flyers, catalogs, and sales materials.
• Work with graphic designers to ensure visually appealing designs complement the copy.
• Proofread and ensure grammar, punctuation, and layout accuracy in print materials.
• Provide content for event promotions, banners, posters, and product packaging.

5. Team Leadership & Workflow Coordination

• Supervise and guide the Social Media Coordinator, Graphic Designer, Video Editor, and Writers to meet deadlines.
• Assign and prioritize tasks, especially for run‑time requests from clients.
• Conduct content reviews and quality assurance checks before approvals.
• Coordinate with the Web Development and Design teams for web updates.
• Mentor junior team members to enhance skills and creativity.

6. Content Performance Analysis & Reporting

• Track key metrics such as engagement, impressions, leads, and conversions across all platforms.
• Use tools like Google Analytics, Meta Insights, and SEMrush for performance tracking.
• Provide weekly and monthly reports with insights and recommendations for optimization.
• Conduct A/B testing to refine messaging and creative approaches.

7. Client Engagement & Crisis Management

• Collaborate with clients to understand objectives, timelines, and feedback.
• Present strategies, performance reports, and upcoming plans during meetings.
• Handle content‑related crises professionally and elevate major issues to senior management.
• Ensure all content adheres to legal, ethical, and platform‑specific compliance guidelines.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Master’s degree preferred.

Experience

• 4–6 years of experience in content creation, digital marketing, and team management.
• Proven expertise in multi‑platform content creation (social media, web, and print).
• Experience leading teams and managing real‑time or run‑time tasks.

Qualifications

• Strong skills in Writing, Press Releases, and Proofreading are essential.
• Proficiency in Communication and Marketing to create impactful and targeted messaging.
• Attention to detail and a creative mindset to craft compelling and innovative content.
• Ability to manage multiple projects and meet tight deadlines in a fast‑paced environment.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.

Job Requirements

Copy Writer

Positions Available

1

Shift

Morning

Type

Full Time

Qualification

Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Master’s degree preferred.

Experience

4–6 years of experience in content creation, digital marketing, and team management.