Multimedia Content Strategist & Impact Storyteller

Social Welfare &; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

Social Welfare & Bait ul Maal seeks a Content Creator (BS-16) to serve as the department's primary digital storyteller for poverty alleviation and welfare programs. You will craft content strategies that translate policy into accessible narratives for beneficiaries, donors, and the public across official sites, social media, and print.

You will collaborate with program officers, manage the content calendar using Meta Business Suite and Google Analytics, produce Urdu and English multimedia assets

Qualifications

• Designs and executes content strategies translating welfare policies into accessible narratives for beneficiaries, donors and the public.
• Produces Urdu and English multimedia assets and maintains a digital archive.
• Ensures content aligns with government guidelines and brand standards.

Responsibilities

• Develop monthly content calendars aligned with program milestones for Zakat, Ushr, and welfare schemes.
• Produce video documentaries and photo essays showing beneficiary impact from field visits.
• Manage official social media accounts including scheduling, moderation and reporting.
• Design infographics and publications explaining welfare criteria in Urdu and regional languages.
• Coordinate with provincial offices to collect multimedia content for annual reports and donor presentations.
• Monitor digital sentiment and prepare weekly analytics reports for senior management.

Skills

Content storytelling

Content strategy

Tools

Adobe Creative Cloud

Meta Business Suite

Google Analytics

Job description

Social Welfare & Bait ul Maal seeks a Content Creator (BS-16) to serve as the department's primary digital storyteller for poverty alleviation and welfare programs. You will craft content strategies that translate policy into accessible narratives for beneficiaries, donors, and the public across official sites, social media, and print.

You will collaborate with program officers, manage the content calendar using Meta Business Suite and Google Analytics, produce Urdu and English multimedia assets