Cluster Store & Merchandising Leader

National Foods Limited; Lahore; On-site; PKR 1,200,000 - 1,700,000; Full time

Job summary

National Foods Limited is seeking a Cluster Sales Lead to drive the regional sales plan, support field teams, and ensure on-shelf availability across the Lahore cluster. You will oversee distribution targets, coordinate with merchandising and brand ambassadors (via third parties), and implement activation strategies to achieve volume and revenue goals.

The role requires strong leadership, data-driven decision making, and the ability to manage end-to-end trade tools and promotions.

Qualifications

Responsibilities

• Lead the cluster sales plan; support field teams; drive distribution targets; ensure on-shelf availability; implement trade activations.
• Allocate resources (human, financial, materials) efficiently across the cluster.
• Manage merchandising teams and brand ambassadors across the cluster via third parties.
• Ensure optimal coverage and productivity; uphold execution standards for perfect store compliance and category offtake.
• Improve governance of merchandising and BA teams; provide coaching and feedback to on-field teams and partners.
• Formulate activity grid; drive BTL and trade activations; ensure timely material deployment and brand visibility at POS.
• Capture on-ground competitor and in-store data; translate into interventions; share insights with CCPM.
• Ensure on-shelf availability and range adherence; establish performance controls; measure OOS, MSL, and compliance.
• Engage with merchandising, BA teams, and distributors to identify gaps and adapt field plans.
• Provide field execution feedback to CCPM and Perfect Stores Manager to inform demand and planning.
• Execute promotions; ensure timely deployment, monitor compliance, and adjust underperforming activations.
• Deploy trade tools (CATMANs, Gondolas, POSM) across the cluster; ensure timely placement for visibility.
• Develop training programs to enable shopper-centric on-ground performance.
• Develop ROI framework for activations and programs.

Skills

Cluster sales leadership

Field team management

Trade activations

Merchandising

Data driven decisions

POSM deployment

Job description

National Foods Limited is seeking a Cluster Sales Lead to drive the regional sales plan, support field teams, and ensure on-shelf availability across the Lahore cluster. You will oversee distribution targets, coordinate with merchandising and brand ambassadors (via third parties), and implement activation strategies to achieve volume and revenue goals.

The role requires strong leadership, data-driven decision making, and the ability to manage end-to-end trade tools and promotions.