Cluster Perfect Store Manager

National Foods Limited; Karachi Division; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

National Foods Limited is seeking a Cluster Sales Manager to lead and drive the cluster sales plan, guide field teams, ensure on-shelf availability, and deliver volume and revenue targets.

The role requires strong skills in merchandising, managing brand ambassadors, activating trade programs, and using data to drive field interventions, coaching teams, and optimizing coverage.

Qualifications

• Leads cluster sales plans and field team guidance.
• Merchandising and brand ambassador deployment oversight.
• Drives activations aligned to the category sales plan.

Responsibilities

• Lead and drive cluster sales plan; support field teams; drive distribution targets.
• Ensure optimal resource allocation across the cluster.
• Deploy merchandising teams and brand ambassadors via third party.

Skills

Cluster sales leadership

Merchandising management

Brand ambassadors management

Trade promotions & activation

Tools

CATMANs

POSM

Gondolas

Job description

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Lead and manage cluster sales plans by driving volume targets, overseeing merchandising and brand ambassador performance, and resolving field bottlenecks to deliver measurable revenue outcomes.

JOB PURPOSE:

Key Accountabilities & Responsibilities

• Lead and drive the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations in line with the Category sales plan to deliver volume and revenue objectives.
• Ensure that resources, including human resources, finances, and materials, are allocated efficiently and effectively across the cluster.
• Deploy and manage merchandising teams and brand ambassadors across the cluster through third party.
• Ensure optimal coverage, productivity, and adherence to execution standards to maximize perfect store compliance and drive category offtake.
• Uphold execution quality and sustain commercial impact by improved governance of merchandising & BA teams performance and provide structured coaching and feedback to on-field team and business partners.
• Formulate Master Activity Grid and drive BTL and trade activation plans across the cluster by ensuring timely deployment of materials, adherence to activation guidelines, and consistent brand visibility at the point of sale to drive consumer engagement and offtake.
• Strengthen data driven decision making by capturing on-ground competitor and in-store execution intelligence across the cluster, translate it into field interventions, and share insights with the CCPM for the planning cycle.
• Ensure sustained on-shelf availability and range adherence by establishing performance control mechanism across the cluster, rigorously measuring OOS, MSL & execution compliance against established targets.
• Engage regularly with merchandising, BA teams, and distributors across the cluster to identify execution gaps, address operational needs, and adapt field plans to maximize on-ground commercial impact.
• Provide field execution feedback (on-shelf availability, activation performance, competitor activity) to the CCPM and Perfect Stores Manager to inform the cluster demand and planning cycle
• Execute promotional activities across the cluster by ensuring timely deployment, monitoring compliance, and course-correcting underperforming activations to maximize sell-out impact.
• Manage end-to-end deployment of all trade tools including CATMANs, Gondolas, and POSM across the cluster, ensuring timely placement compliance to drive in-store visibility and execution impact.
• Devise capability development programs and framework to deliver necessary trainings for sustainable on-ground performance enabling shopper centric approach.
• Develop and drive ROI assessment framework through cluster-level pre and post evaluation of activations and programs.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.