Business Development Executive

The Catalyst Labs by AlZahraGroups; Punjab; On-site; PKR 670,000 - 1,228,000; Full time

Job summary

The Catalyst Labs by Al Zahra Groups in Pakistan is seeking a results-driven Business Development professional to grow our digital marketing services. You will identify and secure e-commerce and retail clients, manage opportunities in a structured CRM, and collaborate with delivery teams to align solutions with client goals.

The ideal candidate has 2+ years in digital marketing sales, strong communication and presentation skills, and a track record of meeting revenue targets.

Qualifications

• 2+ years of proven business development or sales experience in digital marketing or e-commerce services.
• Lead generation and qualification using LinkedIn, email outreach, cold calling, and CRM management (HubSpot/Pipedrive/Salesforce).
• Consultative selling: discovery, solution mapping, proposals, and negotiation.
• Understanding of digital marketing channels: PPC, SEO, email marketing, social ads, with CPC/ROAS/conversion metrics.
• Strong communication and presentation skills for virtual pitches and client meetings.
• Analytical skills for pipeline forecasting, KPI definition, and campaign data interpretation.
• Time management and organization for remote work and multi-client handling.

Responsibilities

• Prospect and qualify potential e-commerce and retail clients in Faisalabad and surrounding areas.
• Develop sales pipelines and manage leads through CRM with timely follow-ups and smooth handoffs to delivery teams.
• Conduct consultative meetings, include virtual and on-site meetings, to understand goals and present tailored marketing solutions.
• Collaborate with internal teams to design campaign scopes, set KPIs, and estimate budgets and timelines.
• Negotiate contracts, close deals, and achieve monthly and quarterly revenue targets while maintaining strong relationships.
• Travel as required for client meetings and business development activities.

Skills

Lead generation

CRM management

Consultative selling

Digital marketing basics

Communication skills

Data analysis

Time management

Tools

HubSpot

Pipedrive

Salesforce

Job description

Job Description

Company Overview
The Catalyst Labs by Al Zahra Groups is a results-driven digital marketing agency focused on performance marketing, branding, and digital transformation for e-commerce clients across Pakistan.

Key Responsibilities

• Prospect and qualify potential e-commerce and retail clients in Faisalabad and surrounding areas through online outreach, networking, and market research.
• Develop sales pipelines and manage leads through CRM, ensuring timely follow-up and clear handoffs to delivery teams.
• Conduct consultative meetings, including virtual and occasional on-site meetings, to understand client goals, present tailored digital marketing solutions, and prepare commercial proposals.
• Collaborate with internal teams to design campaign scopes, set KPIs, and estimate budgets and timelines.
• Negotiate contracts, close deals, and achieve monthly and quarterly revenue targets while maintaining strong client relationships.
• Travel as required for client meetings and business development activities.

Job Specification

Must-have

• 2+ years of proven business development or sales experience in digital marketing, e-commerce services, or agency business development with measurable client wins.
• Lead generation and qualification using LinkedIn, email outreach, cold calling, and CRM management, such as HubSpot, Pipedrive, or Salesforce.
• Consultative selling skills: discovery, solution mapping, proposal writing, and negotiation.
• Understanding of digital marketing channels—PPC, social media ads, SEO, email marketing, and performance metrics including CPC, ROAS, and conversion rate.
• Strong communication and presentation skills for virtual pitches and client meetings.
• Analytical skills for pipeline forecasting, KPI definition, and interpreting campaign performance data.
• Time management and organization for remote work and multi-client handling.

Preferred

• Familiarity with e-commerce platforms such as Shopify, WooCommerce, and marketplaces.
• Certifications in digital marketing or sales training.