BTL - Supervisor

Transsion; Multan; Sur place; PKR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Transsion is seeking a full-time BTL Supervisor based on-site in Lahore to plan, execute, and monitor below-the-line marketing activities. You will coordinate with sales and marketing teams, manage third-party agencies, and ensure consistent brand visibility across locations.

The role involves tracking campaign performance, collecting market feedback, and preparing reports to optimize activities and budgets, while upholding company guidelines and supporting product launches and seasonal

Qualifications

• Experience in BTL marketing planning and on-ground brand activation.
• Experience in coordinating with multiple stakeholders and vendors/agencies.
• Ability to collect data, analyze it and report on campaign performance.
• Experience in retail channel management and merchandising oversight.
• Strong communication, negotiation and relationship-building skills.
• Experience in FMCG, telecom or consumer electronics field marketing is beneficial.
• Willingness to work on-site across Lahore with field visits and longer hours during campaigns.

Responsabilités

• Plan, execute and monitor BTL marketing activities, including promotions, roadshows, merchandising and local brand activation.
• Coordinate with sales/marketing teams, manage third-party agencies and promoters, ensuring brand visibility.
• Track campaign performance, collect market feedback and prepare reports to optimize activities and budgets.
• Oversee compliance with guidelines and maintain relationships with retail partners; support new product launches and seasonal campaigns.

Connaissances

BTL marketing planning

Campaign execution

Team supervision

Stakeholder coordination

Vendor/agency management

Data collection & reporting

Retail channel management

Customer engagement

Communication & negotiation

Formation

Bachelor's degree in Marketing or related field

Description du poste

Company Description

Transsion is a global smart device and mobile services provider focused on consumers in emerging markets. The company is recognized for its high-quality multi-brand mobile phones and smart devices, supported by a self-developed operating system and mobile Internet services. Its brand portfolio includes leading phone brands such as TECNO, itel, and Infinix, along with Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances. Transsion Holdings is listed on the SSE Star Market and has been included in several major indices, reflecting its strong performance and market reputation. The organization offers a dynamic environment for professionals who want to grow in the fast-paced mobile and consumer electronics sector.

Role Description

This is a full-time, on-site BTL Supervisor role based in Lahore. The BTL Supervisor will plan, execute, and monitor below-the-line (BTL) marketing activities, including retail promotions, roadshows, merchandising, and local brand activation. The role involves coordinating with sales and marketing teams, managing third-party agencies and promoters, and ensuring consistent brand visibility across targeted locations. The BTL Supervisor will track campaign performance, collect market feedback, and prepare regular reports to optimize activities and budgets. The role also includes overseeing compliance with company guidelines, maintaining strong relationships with retail partners, and supporting new product launches and seasonal campaigns.

Qualifications

• Candidates should possess skills in BTL marketing planning, campaign execution, and on-ground brand activation.


• Candidates should possess skills in team supervision, stakeholder coordination, and vendor/agency management.


• Candidates should possess skills in data collection, basic analysis, and reporting of campaign performance.


• Candidates should possess skills in retail channel management, merchandising oversight, and customer engagement.


• Candidates should possess strong communication, negotiation, and relationship-building skills.


• Relevant experience in FMCG, telecom, or consumer electronics field marketing or trade marketing is highly beneficial.


• A bachelor’s degree in Marketing, Business Administration, or a related discipline is preferred.


• Ability to work on-site across different market locations in Lahore, with flexibility for field visits and extended hours during campaigns.