BTL Activation Executive – Male / Asst Manager BTL

Shahidandsons; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

Shahidandsons is seeking a proactive BTL Activation Executive to plan, execute and manage on-ground activations to boost Elmore Beauty’s visibility, consumer engagement, and sales. You will handle event logistics, coordinate brand ambassadors, and ensure activations align with brand image.

Maintain vendor relationships, negotiate placements, and oversee budgets while collaborating with sales and marketing. The role requires 2–4 years in BTL or event management, strong communication and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years in BTL marketing, event management, or brand activations (FMCG/beauty/retail preferred).
• Strong vendor management and negotiation skills.
• Excellent organizational and communication abilities.

Responsibilities

• Plan and execute BTL campaigns including mall activations, exhibitions, kiosks, pop-up stores and sampling activities.
• Coordinate with creative and production agencies for branding material, event setups, and promotional collateral.
• Negotiate and liaise with event organizers, mall managements and outdoor vendors for optimal placements and deals.
• Recruit, train, and manage promoters, brand ambassadors and activation teams.
• Monitor event performance, collect leads, and provide daily/weekly reports on activation results and feedback.
• Ensure branding standards and product display guidelines are followed during activations.
• Collaborate with sales and marketing to align activation strategies with sales objectives.
• Manage BTL budgets, ensuring cost-effective executions without compromising quality.
• Analyze post-activation data to assess campaign effectiveness and recommend improvements.
• Manage outdoor advertising, in-store branding, stands.

Skills

BTL marketing

Event management

Brand activations

Vendor management

Negotiation skills

Communication skills

Organizational skills

Education

Bachelor’s degree in Marketing/Business Administration

Job description

The BTL (Below-The-Line) Activation Executive will be responsible for planning, executing, and managing on-ground brand activations to boost Elmore Beauty’s visibility, consumer engagement, and sales. This role involves handling event logistics, collaborating with vendors, coordinating brand ambassadors, and ensuring that all activations align with the brand image and marketing objectives.

Key Responsibilities:

• Plan and execute BTL campaigns including mall activations, exhibitions, kiosks, pop-up stores, and sampling activities.
• Coordinate with creative and production agencies for branding material, event setups, and promotional collateral.
• Negotiate and liaise with event organizers, mall managements, and outdoor vendors for the best placements and deals.
• Recruit, train, and manage promoters, brand ambassadors (BAs), and activation teams.
• Monitor event performance, collect leads, and provide daily/weekly reports on activation results and customer feedback.
• Ensure branding standards and product display guidelines are followed during all activations.
• Collaborate with the sales and marketing teams to align activation strategies with sales objectives.
• Manage BTL budgets, ensuring cost-effective executions without compromising on quality.
• Analyze post-activation data to assess the effectiveness of campaigns and recommend improvements.
• Manage outdoor advertising, in-store branding, stands.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in BTL marketing, event management, or brand activations (preferably FMCG, beauty, or retail sector).
• Strong vendor management and negotiation skills.
• Excellent organizational and project management skills.
• Ability to work under pressure and meet tight deadlines.
• Strong interpersonal and communication skills.