Assistant Marketing Manager

SPERTON - Where Great People Meet; Lahore; On-site; PKR 1,800,000 - 2,600,000; Full time

Job summary

Sperton Pakistan is seeking an Assistant Manager (Online Business) to grow sales through external e-commerce and online marketplace partners in Lahore. You will drive sell-in, sell-out, visibility and profitability across mobile and consumer electronics while maintaining channel discipline with go-to-market plans.

You will manage partner relationships, plan campaigns, and coordinate with cross-functional teams to optimize performance.

Qualifications

• Bachelor's degree in Business, Marketing or related field; MBA preferred.
• 4–5 years of experience in e-commerce or online business management.
• Proven track record of managing online business partners and delivering sales targets.

Responsibilities

• Manage day-to-day relationships with online partners as the single point of contact.
• Negotiate annual and campaign-level joint business plans, including targets and investments.
• Conduct monthly/quarterly business reviews with partners using performance data.
• Deliver sell-in/sell-out targets across MX, CE and accessories categories.
• Plan and execute online campaigns, mega sales events and new product launches.
• Coordinate with Marketing, Product, Finance, Supply Chain and Legal teams.
• Monitor listings health and prevent channel conflict with offline retail.

Skills

Online business

Partner management

Negotiation

Analytics

Presentations

Bilingual English-Urdu

Education

Bachelor's degree in Business/Marketing or related field

MBA preferred

Job description

Job Description

• Department: Commercial – New Growth Channels
• Location: Lahore
• Required Experience: 4–5 years
• Travel: Occasional for partner meetings.

About the Role

We are looking for an "Assistant Manager (Online Business)" for one of our client's, a leading brand in electronics industry, to join their team on full-time onsite basis in Lahore and grow their sales through external e-commerce and online marketplace partners (e.g., Daraz and other leading online retailers), driving sell-in, sell-out, visibility and profitability across mobile and consumer electronics, while keeping channel discipline aligned with the overall go-to-market.

What You'll Do?

Partner Management

• Manage day-to-day relationships with assigned online partners as the single point of contact.
• Negotiate annual and campaign-level joint business plans, including targets, investments and visibility commitments.
• Conduct monthly and quarterly business reviews with partners using performance data.

Sales & Business Growth

• Deliver monthly and quarterly sell-in and sell-out targets across MX (mobile), CE (consumer electronics) and accessories categories.
• Plan and execute online campaigns, mega sales events (e.g., 11.11, 12.12, Ramadan, Black Friday) and new product launches.
• Identify growth opportunities through new partners, categories and bundled offers.

Inventory & Channel Discipline

• Monitor product availability and listing health across partner platforms; flag and resolve issues quickly.
• Manage partner inventory levels, forecasting and replenishment in coordination with supply chain.
• Prevent channel conflict with offline retail, operators and company's own eStore.

Content & Visibility

• Ensure accurate, high-quality product listings, images and content on partner platforms.
• Secure prime placements, banners and search visibility; track share of shelf vs. competition.

Analytics & Reporting

• Track KPIs: sell-out, online market share, conversion, stock cover and ROI on marketing spend.
• Prepare weekly and monthly performance reports and competitor insights for management.

Cross-functional Coordination

• Work with Marketing, Product, Finance, Supply Chain, Legal and Service teams to execute plans and resolve partner issues.
• Manage partner claims, rebates and settlement reconciliation with Finance

Who You're?

• Bachelor's degree in Business, Marketing or a related field; MBA preferred.
• 4–5 years of experience in e-commerce or online business management, ideally in consumer electronics, mobile or FMCG.
• Proven track record of managing online business partners and delivering sales targets.

Skills & Competencies

• Must have: strong analytical skills — able to dig into sales and partner data, identify trends, root causes and opportunities, and turn findings into clear business recommendations.
• Must have: strong interpersonal and presentation skills — able to engage confidently with partners' leadership teams and Samsung senior management, and deliver compelling, data-backed presentations.
• Strong commercial acumen and negotiation skills.
• Understanding of digital marketing levers (campaigns, search, vouchers, flash sales).
• Excellent communication and stakeholder management in English and Urdu.
• Ability to work in a fast-paced, target-driven environment.

Key Performance Indicators

• Achievement of sell-in and sell-out targets
• Online market share and share of search/shelf
• Partner joint business plan delivery
• Inventory health (stock cover, aging)
• Campaign ROI and partner investment utilization

About Sperton

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.