Brand Manager – Clothing Brand

HR Navigator; Lahore; On-site; PKR 1,116,000 - 2,232,000; Full time

Job summary

HR Navigator is seeking a Brand Manager to develop and execute the brand strategy, ensuring consistent persona and visual language across platforms. The role focuses on driving sales through strategic launches and promotions while collaborating with sales, content, design, PR, and e-commerce teams.

The ideal candidate has 2–4 years in brand management within fashion/retail and holds a relevant bachelor's degree.

Qualifications

• 2–4 years in Brand Management, Fashion, Retail, or a related field.
• Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or related field.
• Strong understanding of brand strategy and market trends.

Responsibilities

• Develop and execute the brand strategy and positioning.
• Manage brand persona and visual language across platforms.
• Plan launches, campaigns, and promotions to drive sales.
• Collaborate with sales, content, design, PR, and e-commerce teams.
• Analyze sales data and market trends to inform decisions.
• Oversee influencer collaborations and PR activities.

Skills

Brand management

Marketing

Retail

Communications

Education

Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Job description

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

• Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
• Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
• Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
• Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
• Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.