PR Manager - Clothing Brand

Navigatorhr; Lahore; On-site; PKR 1,116,000 - 2,232,000; Full time

Job summary

Navigatorhr in Lahore is seeking a PR Manager for a clothing brand to lead press, influencer engagement, and brand storytelling.

You'll build relationships with media, plan campaigns, and ensure consistent messaging across channels. Preferred candidates have 2–5 years in PR/brand communications, a bachelor's in Marketing or related field, and a passion for fashion.

Qualifications

• Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.
• 2–5 years in PR, brand communications, fashion, lifestyle, or media.
• Full-time employment and strong brand storytelling ability.

Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify relevant fashion, lifestyle, and media opportunities for exposure.
• Manage influencer and media collaborations with the marketing team.
• Develop compelling brand messaging, press briefs, PR content, and communication materials.
• Ensure all PR, media, influencer, and public communication reflects brand persona and positioning.
• Maintain a consistent brand image across communication channels and touchpoints.
• Monitor brand mentions, media coverage, and public perception.
• Coordinate with marketing, content, creative, and management teams.
• Track PR campaign performance and prepare media/influencer coverage reports.

Skills

Communication

Networking

Negotiation

Relationship management

Education

Bachelor's degree in Marketing, PR, Communications, Media, or relevant field

Job description

PR Manager – Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.
Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.
Salary: PKR month, depending on experience and skill set.
Employment: Full-Time

Key Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Develop compelling brand messaging, press briefs, PR content, and communication materials.
• Ensure all PR, media, influencer, and public-facing communication consistently reflects the brand persona, brand DNA, identity, values, tone of voice, and overall positioning.
• Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
• Monitor brand mentions, media coverage, and overall public perception.
• Handle PR communication during campaigns, launches, and potential reputation-related situations.
• Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
• Track PR campaign performance and prepare media/influencer coverage reports.

Key Requirements

• Strong communication, networking, negotiation, and relationship-management skills.
• Established contacts with fashion media, influencers, bloggers, and relevant industry personalities will be a strong advantage.
• Strong understanding of fashion, lifestyle, social media, and current trends.
• Ability to manage multiple PR campaigns and events simultaneously.
• Excellent written and verbal communication skills.
• Strong presentation and interpersonal skills.
• Proactive, creative, and well-connected personality.

Previous experience with a fashion/clothing brand is preferred