Social Media, Marketing and Content Manager

SHEHLA CHATOOR; Karachi Division; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

Shehla Chatoor in Karachi invites a talented Social Media, Marketing and Content Manager to lead brand storytelling across platforms. The role is full-time and on-site, requiring hands-on content creation, calendar planning, daily posts, and community engagement to reflect the luxury fashion house.

You will partner with design, sales, and PR, analyze performance, optimize campaigns, manage influencer relationships, and stay ahead of digital trends to maintain the brand’s refined voice.

Qualifications

• SMO skills for planning, executing, and optimising brand campaigns.
• Content strategy and writing skills to develop on-brand narratives for posts and marketing materials.
• Proficiency in Photoshop, Canva, and Premiere Pro to independently create social posts, reels, and videos.
• Excellent communication to engage audiences and coordinate with teams.
• Experience with fashion shoots and planning concepts for shoots.
• Experience with fashion/luxury brands and visual storytelling.
• Familiarity with social media management tools, analytics platforms, and basic design tools.
• Bachelor’s degree in Marketing, Communications, Media Studies, or related field, or equivalent experience.

Responsibilities

• Plan and execute social media strategies across platforms.
• Manage content calendars and daily posting; oversee community management.
• Create and curate written and visual content reflecting the brand voice.
• Monitor performance metrics and optimise content via SMO techniques.
• Lead campaigns and coordinate with design, sales, and PR teams for cohesive messaging.
• Maintain up-to-date knowledge of digital trends and influencer relationships.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Copywriting

Communication

Influencer Relations

Trend Analysis

Graphic & Video Editing

Education

Bachelor's degree in Marketing

Tools

Adobe Photoshop

Canva

Adobe Premiere Pro

Social media analytics tools

Job description

Company Description

Shehla Chatoor, founded in Karachi, Pakistan in 1995, is a leading luxury brand in South Asian haute couture. Known for its distinctive design aesthetic and craftsmanship, the brand caters to clients seeking high-end fashion with a refined, contemporary sensibility. Under the creative vision of Shehla Chatoor, the label continues to grow its regional and global presence. Team members join a close-knit, design-led environment that values creativity, quality, and brand integrity. The company offers opportunities to contribute to impactful campaigns and storytelling within the luxury fashion industry.

Role Description

The Social Media, Marketing and Content Manager is a full-time, on-site role based in the Karachi Division. The role involves planning and executing social media strategies across multiple platforms, including content calendars, daily posting, and community management. The individual will create and curate written and visual content that reflects the brand’s voice, supports new collections, and highlights campaigns, events, and collaborations. Responsibilities include monitoring performance metrics, optimising content through SMO techniques, managing campaigns, and coordinating with design, sales, and PR teams to ensure cohesive brand messaging. The role also requires staying updated on digital trends, managing influencer and partner relationships, and ensuring all communication aligns with luxury brand standards.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and optimising brand campaigns.
• Candidates should possess solid Content Strategy and Writing skills to develop compelling, on-brand narratives for posts, captions, and marketing materials.
• Must be highly proficient in creative software such as Adobe Photoshop, Canva, Adobe Premiere Pro and other relevant design and video editing tools, with the ability to independently create, edit, and produce high quality social media posts, videos and reels.
• Candidates should possess excellent Communication skills for engaging audiences, coordinating with internal teams, and managing external partners and influencers.
• Candidates must have experience with fashion shoots and must be able to research shoot concept, planning and execution.
• Experience in fashion, luxury, or lifestyle brands, with familiarity in visual storytelling and brand aesthetics, is highly beneficial.
• Proficiency with social media management tools, analytics platforms, and basic design or visual editing tools is preferred.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent relevant experience.
• Ability to work on-site in Karachi Division, manage multiple projects, and meet deadlines in a fast-paced, creative environment.