PR Manager - Clothing Brand

Navigator HR Consulting Solutions; Lahore; On-site; PKR 893,000 - 2,009,000; Full time

Job summary

Navigator HR Consulting Solutions proudly presents a PR Manager role for a clothing brand, located at Gulberg, Lahore. The position focuses on leading PR strategies, media relations, and brand communications to elevate visibility and reputation.

We seek 2–5 years of PR or fashion/media experience, a Bachelor’s in Marketing or related field, and a proactive, well-connected storyteller who can plan launches, events, and campaigns that align with our brand DNA.

Qualifications

• 2–5 years in PR, brand communications, fashion, lifestyle, or media.
• Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.

Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Develop compelling brand messaging, press briefs, PR content, and communication materials.
• Ensure all PR, media, influencer, and public-facing communication reflects the brand persona and positioning.
• Monitor brand mentions, media coverage, and public perception.
• Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
• Track PR campaign performance and prepare media/influencer coverage reports.

Skills

PR strategy

Media relations

Influencer marketing

Brand communications

Event planning

Education

Bachelor's degree in Marketing

Job description

PR Manager – Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 2–5 years in PR, brand communications, fashion, lifestyle, or media.

Qualification: Bachelor's degree in Marketing, PR, Communications, Media, or relevant field preferred.

Salary: PKR month, depending on experience and skill set.

Employment: Full-Time

Key Responsibilities

• Develop and execute PR strategies and campaigns to strengthen brand visibility and reputation.
• Build and maintain relationships with media, influencers, celebrities, bloggers, stylists, and industry contacts.
• Coordinate press releases, media coverage, interviews, features, and brand stories.
• Plan and manage brand events, launches, influencer activities, and PR activations.
• Identify relevant fashion, lifestyle, and media opportunities for brand exposure.
• Manage influencer and media collaborations in coordination with the marketing team.
• Develop compelling brand messaging, press briefs, PR content, and communication materials.
• Ensure all PR, media, influencer, and public-facing communication consistently reflects the brand persona, brand DNA, identity, values, tone of voice, and overall positioning.
• Ensure the brand maintains a consistent image and perception across all communication channels and public touchpoints.
• Monitor brand mentions, media coverage, and overall public perception.
• Handle PR communication during campaigns, launches, and potential reputation-related situations.
• Coordinate with marketing, content, creative, and management teams to ensure consistent brand communication.
• Track PR campaign performance and prepare media/influencer coverage reports.

Key Requirements

• Strong communication, networking, negotiation, and relationship-management skills.
• Established contacts with fashion media, influencers, bloggers, and relevant industry personalities will be a strong advantage.
• Strong understanding of fashion, lifestyle, social media, and current trends.
• Ability to manage multiple PR campaigns and events simultaneously.
• Excellent written and verbal communication skills.
• Strong presentation and interpersonal skills.
• Proactive, creative, and well-connected personality.