Content Creator - Clothing Brand

Navigatorhr; Lahore; On-site; PKR 446,000 - 781,000; Full time

Job summary

Navigatorhr in Lahore, Pakistan, is seeking a Content Creator for a clothing brand. The role focuses on producing engaging material for social media, fashion shoots, and promotional campaigns with strong emphasis on visual storytelling.

You will develop concepts, shoot planning, and content for paid ads while maintaining brand identity. A portfolio is required, and 1–3 years of related experience is preferred.

Qualifications

• 1–3 years of content creation experience in fashion, e-commerce, or social media.
• Bachelor's degree/diploma in Marketing, Media, Fashion, Design, or relevant field preferred.

Responsibilities

• Create high-quality content for Instagram, Facebook, TikTok and other platforms.
• Develop creative concepts for product shoots, Reels, Stories, posts, campaigns and promos.
• Plan and execute content for paid advertisements and social media campaigns.
• Create engaging short-form videos, product, styling, and behind-the-scenes content.
• Write captions, hooks, and ad copy using trending social media language.
• Stay updated with social media lingo and current digital trends.
• Collaborate with photographers, videographers, models, designers and marketing team.
• Highlight product features, fabric, fit, styling, offers and brand identity.
• Repurpose photos/videos for different formats and platforms.
• Assist in planning and managing weekly/monthly content calendars.
• Review content performance and propose new ideas based on engagement and ads results.
• Ensure content aligns with brand visuals and tone.

Skills

Strong creative and visual sense

Short-form video creation

Copywriting

Communication skills

Education

Bachelor's degree/diploma in Marketing, Media, Fashion, Design, or relevant field

Tools

CapCut

Canva

Adobe Premiere Pro

Adobe Photoshop

Job description

Content Creator – Clothing Brand

Office location: Gulberg blue mall

Office timings: 10 AM to 6 PM Monday to Saturday

Experience: 1–3 years in content creation, fashion, e-commerce, or social media.
Qualification: Bachelor's degree/diploma in Marketing, Media, Fashion, Design, or relevant field preferred.
Salary: PKR month, depending on experience and skill set.
Employment: Full-Time

Key Responsibilities

• Create high-quality content for Instagram, Facebook, TikTok, and other social media platforms.
• Develop creative concepts for product shoots, Reels, Stories, posts, campaigns, and promotional content.
• Plan and execute creative content specifically for paid advertisements and social media campaigns.
• Create engaging short-form videos, product videos, styling videos, and behind-the-scenes content.
• Write creative captions, hooks, headlines, and ad copy using relevant and trending social media language.
• Stay updated with social media lingo, trending phrases, viral terminology, Gen-Z language, and current digital communication trends.
• Collaborate with photographers, videographers, models, designers, and the marketing team during content production.
• Develop content highlighting product features, fabric, fit, styling, offers, new launches, and brand identity.
• Repurpose existing photos and videos into different formats for various platforms.
• Assist in planning and managing the weekly/monthly content calendar.
• Review content performance and suggest new creative ideas based on engagement and advertising results.
• Ensure all content aligns with the brand's visual identity, tone, and communication style.

Key Requirements

• Strong creative and visual sense with an understanding of fashion content.
• Experience in short-form video creation and editing.
• Proficiency in tools such as CapCut, Canva, Adobe Premiere Pro/Photoshop, or similar.
• Good understanding of social media marketing and paid ad creatives.
• Strong communication and copywriting skills.
• Portfolio of previous work is required.
• Previous experience with a clothing/fashion brand is preferred.