Brand Manager – Clothing Brand

Navigatorhr; Lahore; Sur place; PKR 1 116 000 - 2 232 000; Plein temps

Résumé du poste

Navigatorhr is seeking a Brand Manager in Lahore with 2–4 years of experience in brand management, fashion, retail, or related fields. The role focuses on developing brand strategy, driving sales, and coordinating campaigns across channels.

You will collaborate with marketing, sales, and product teams to strengthen the brand, execute launches, and monitor performance using market data and KPI tracking. Competitive salary offered.

Qualifications

• 2–4 years of experience in Brand Management, Fashion, Retail, or related field.
• Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or related field.

Responsabilités

• Develop and execute the overall brand strategy, positioning, and direction.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across platforms.
• Develop strategies translating brand awareness into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, campaigns, and marketing initiatives.
• Collaborate with sales and management to identify sales opportunities and growth areas.
• Develop marketing campaigns aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor performance and propose strategies to improve sales of high-performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends.
• Conduct competitor and market research to identify gaps and opportunities.
• Plan and oversee fashion campaigns, photoshoots, and social media campaigns with commercial focus.
• Ensure content represents the brand and supports product visibility and sales objectives.
• Work with Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams for coordination.
• Manage influencer collaborations, PR, brand partnerships, and promotional campaigns based on impact on growth and sales.
• Develop strategies for customer acquisition, retention, and loyalty.
• Identify opportunities for new campaigns, collaborations, and sales channels.

Connaissances

Brand management

Marketing strategy

Campaign planning

Retail marketing

Formation

Bachelor's degree in Marketing

Description du poste

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

• Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
• Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
• Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
• Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
• Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.