Brand Manager – Clothing Brand

Navigator HR Consulting Solutions; Lahore; On-site; PKR 1,116,000 - 2,232,000; Full time

Job summary

Navigator HR Consulting Solutions is seeking a Brand Manager with 2–4 years of experience in brand management, fashion, or retail. A Bachelor's degree in Marketing, Business Administration, Fashion Marketing, or Communications is required.

You will lead brand strategy, oversee campaigns, and work with sales to drive growth and market share. The role focuses on maintaining brand identity across channels, developing launches, and analyzing market trends to inform strategic decisions and optimize

Qualifications

• 2–4 years of experience in brand management, fashion, retail, or related field.
• Bachelor's degree in marketing, fashion marketing, communications, or related field.

Responsibilities

• Develop and execute the overall brand strategy aligned with company vision and commercial goals.
• Maintain and strengthen brand persona, identity, and visual language across platforms.
• Translate brand awareness into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, campaigns, and promotional activities.
• Collaborate with sales and management to identify opportunities and trends.
• Create marketing campaigns to drive store visits, online traffic, and conversions.
• Monitor performance and adjust strategies to maximize top-selling collections.
• Analyze sales data and market trends to guide brand and commercial decisions.
• Conduct market research to identify gaps and opportunities for growth.
• Oversee fashion campaigns, photoshoots, social media, and PR activities with a commercial focus.

Skills

Brand Management

Marketing

Communications

Education

Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Job description

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

• Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities, customer trends, high‑performing products, and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow‑moving products and maximizing high‑performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
• Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content, Social Media, Graphic Design, PR, E‑commerce, and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
• Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media, website, e‑commerce, retail stores, packaging, advertising, and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
• Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
• Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.