Brand Manager

K Bloom; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

K Bloom in Karachi, Pakistan is seeking a Brand Marketing Lead to drive growth for a skincare brand. You will shape brand strategy, oversee campaigns, events, and partnerships, and ensure consistency of messaging and visual identity across channels.

The role requires experience in beauty or skincare branding, strong analytics, and the ability to manage multiple initiatives in a fast-paced environment. On-site collaboration with cross-functional teams and partners is essential.

Qualifications

• 4–5 years of brand management experience, ideally in beauty or skincare brands.
• Proven track record of driving sales through marketing initiatives and meeting targets.
• Strong knowledge of branding, positioning, and visual identity development.

Responsibilities

• Design and implement integrated marketing campaigns, product launches, and promotions to grow brand awareness and sales.
• Plan, coordinate and manage events, activations, and campus or corporate partnerships to promote the brand.
• Develop and maintain brand positioning, messaging, and visual identity across channels.
• Collaborate with sales, product, creative teams and external partners to deliver campaigns on time and on budget.
• Monitor market trends and competitor activity to identify opportunities and inform strategy.
• Track campaign performance and sales impact; use data to optimize tactics and report results to leadership.
• Manage stakeholder relationships and represent the brand in partner meetings and activations.

Skills

Brand management

Campaign planning

Events & partnerships

Data analytics

Stakeholder management

Korean skincare knowledge

Communication

Job description

Job Description: Company: K Bloom

Location: Karachi, Pakistan (on-site)

Overview:

Lead brand strategy and drive measurable growth for a skincare and beauty brand inspired by Korean skincare.

Responsibilities

• Design and implement integrated marketing campaigns, product launches, and promotions to grow brand awareness and sales.
• Plan, coordinate and manage events, activations, and campus or corporate partnerships to promote the brand.
• Develop and maintain brand positioning, messaging, and visual identity across channels.
• Collaborate with sales, product, creative teams and external partners to deliver campaigns on time and on budget.
• Monitor market trends and competitor activity to identify opportunities and inform strategy.
• Track campaign performance and sales impact; use data to optimize tactics and report results to leadership.
• Manage stakeholder relationships and represent the brand in partner meetings and activations.

Job Specification

• 4–5 years of brand management experience, ideally in beauty or skincare brands.
• Proven track record of driving sales through marketing initiatives and meeting targets.
• Strong knowledge of branding, positioning, and visual identity development.
• Experience planning and executing events, activations, and partnership programs.
• Excellent communication, negotiation and stakeholder-management skills.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Analytical mindset with experience measuring campaign performance and reporting ROI.
• Familiarity with Korean skincare trends is a plus.