Marketing Manager

Sethi Learning & Company; Karachi Division; On-site; PKR 2,400,000 - 3,600,000; Full time

Benefits offered by this job

Dynamic team environment

Opportunities for career development

Job summary

A leading health and fitness brand in Karachi seeks a Marketing Manager to create and implement strategies that drive customer engagement and enhance brand awareness. The successful candidate will possess a Bachelor's degree in Marketing and 5-7 years of relevant experience, preferably in the fitness sector. Responsibilities include managing marketing campaigns, analyzing performance metrics, and collaborating with agencies to maximize reach on social media. If you have a creative mindset and strong project management skills, apply to join this dynamic team.

Qualifications

• 5-7 years of experience as a Marketing Manager.
• Experience in the fitness or wellness industry preferred.

Responsibilities

• Develop strategic marketing plans with quantifiable goals.
• Manage marketing campaigns for B2C and B2B.
• Oversee content creation aligned with brand guidelines.
• Coordinate outsourced marketing agency and freelancers.
• Lead cross-channel digital campaigns across multiple platforms.
• Oversee SEO and paid media strategy and execution.
• Manage social media budget and content calendar with agencies.
• Monitor and report performance using analytics tools.
• Explore trends to improve social media measurement.
• Lead influencer relations across platforms.
• Identify new markets and plan expansion.
• Collaborate with internal teams and agencies on demand forecasting.
• Brainstorm ad ideas with senior management.

Skills

Digital marketing knowledge

Excellent communication skills

Creative problem-solving

Project management skills

Data analysis

CRM tools familiarity

CRM tools

Leadership

Knowledge of Karachi fitness landscape

Education

Bachelor's degree in Marketing or related field

MBA with specialization in Marketing

Tools

Google Analytics

Facebook Insights

CRM tools

Job description

About the client

Our client is a reputable international-level health and fitness brand promoting an active lifestyle through an accessible network of high-tech and smart fitness clubs.

Job Title

Marketing Manager

Location

Karachi (On-Site)

Salary

Market-based

Job Timings

Monday to Friday

Experience

5-7 years

Education

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's in Business Administration (MBA) with a specialization in Marketing is preferred.

Preferred Skills

• Proven experience as a Marketing Manager, preferably in the fitness or wellness industry.
• Strong understanding of digital marketing, social media, and content creation.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing strategies.
• Proficient in data analysis to inform marketing decisions.
• Strong project management and organizational skills.
• Familiarity with the fitness and health landscape in Karachi.
• Team player with leadership qualities.
• Knowledge of customer relationship management (CRM) tools.

Key Responsibilities

• Develop strategic marketing plan with quarterly quantifiable goals and milestones.
• Designing, managing, and evaluating marketing campaigns for B2C and B2B.
• Organizing promotional events and coordinating day-of deliveries and staffing.
• Manage and coordinate outsourced marketing agency and other 3rd party vendors/freelancers.
• Support integrated cross-channel digital campaign planning and execution across multiple digital touchpoints.
• Manage the SEO and paid media agency to drive best-in-class organic and paid search strategy and execution for the markets.
• Manage a budget for social media, leverage advanced knowledge of social media platforms and collaborate with agencies on content calendar, publishing, community management and social listening.
• Review current marketing campaigns for weaknesses and develop solutions within budget constraints.
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
• Deploy social listening tools and lead competitor intelligence across digital and social platforms.
• Oversee content creation that is in line with brand guidelines and locally relevant, created for different online platforms and channels.
• Form key relationships with influencers across the social media platforms.
• Identify potential new markets and create a plan to enter the market.
• Partner with internal teams and advertising agencies and use data from past marketing events to estimate product demand.
• Brainstorm fresh advertising ideas with senior management.

Personal Characteristics

Execution-focused, well-organized and good communication skills.

Must-Have

Confidence and ability to manage high-pressure situations and multiple stakeholders.