Assistant Manager – Marketing and Brand

Master Group; Karachi Division; On-site; PKR 2,232,000 - 4,464,000; Full time

Job summary

Master Group is seeking a Marketing professional to coordinate with designers and manage campaigns across social media, print, and in-store touchpoints. You will review all creative outputs, ensure brand consistency, and oversee content shoots and product communications.

The role requires 4-5 years in Marketing or Digital Marketing, with strong skills in proofreading and cross-functional collaboration. Located in Karachi, it offers a dynamic team and exposure to multichannel campaigns.

Qualifications

• Bachelor's in Marketing or MBA required.
• 4-5 years of marketing experience including digital marketing, social media, or brand management.
• Strong coordination with designers and cross-functional teams is essential.

Responsibilities

• Coordinate with Graphic Designer for KVs, artworks, campaigns and approvals.
• Review and proofread artworks before approval and publication.
• Ensure brand guidelines and KV adaptations across all touchpoints.
• Execute social media calendar: posting, captions, hashtags and branding elements.
• Manage comments, DMs, customer queries, and engagement across platforms.
• Coordinate product/content shoots and ensure deliverables align with briefs.
• Maintain consistent brand elements across fonts, taglines, layouts and colours.
• Track and report on brand/campaign changes and ensure revisions carry forward.
• Coordinate with product teams for information and custom orders.
• Monitor social media performance and market trends; prepare reports.

Skills

Social media management

Brand management

Proofreading

Content coordination

Campaign management

Team coordination

Education

BBA / MBA in Marketing or equivalent qualification

Job description

Location: Shahrah-e-Faisal / DHA, Karachi

Department: Marketing

Job Description

• Brief and coordinate with the Graphic Designer for KVs, artworks, campaigns, and promotional material; manage revisions and approvals through finalization.
• Review and proofread all artworks and communication before approval/publication and proactively identify errors or inconsistencies.
• Ensure approved KVs are correctly adapted and implemented across social media, OOH/billboards, showrooms, truck branding, print, and other required touchpoints.
• Execute the approved social media calendar, including timely posting, captions, hashtags, tagging, and required brand elements.
• Manage comments, DMs, customer queries, and engagement across social media platforms.
• Coordinate and attend product/content shoots and ensure required content and deliverables are completed as per brief.
• Ensure consistent implementation of approved brand guidelines, management feedback, fonts, taglines, layouts, colours, and other brand elements.
• Maintain records of approved brand/campaign changes and ensure previous corrections are consistently carried forward.
• Coordinate with relevant departments for product information, customer communication, and customized orders.
• Monitor social media performance, engagement, competitor activities, and market trends and prepare reports.

Education: BBA / MBA in Marketing or equivalent qualification

Experience: 4-5 years of relevant experience in Marketing, Digital Marketing, Social Media, or Brand Management

Key Skills: