Branding and Marketing Manager

Orabe Perfumes; Multan; On-site; PKR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Incentive Bonus

Job summary

Orabe Perfumes in Multan is seeking a Branding and Marketing Manager to strengthen its market presence, drive consumer engagement, and support growth of the fragrance portfolio through integrated marketing initiatives.

You will lead brand strategy and product launches, design and manage digital campaigns across social media and performance ads, oversee content planning and distribution, and coordinate with creative, sales and partners to ensure consistent messaging and superior customer

Qualifications

• Demonstrated experience developing and implementing brand strategies for consumer products.
• Strong knowledge of social media marketing, performance advertising, content marketing, and digital campaign optimization.
• Experience coordinating product launches and managing cross-functional stakeholders.
• Ability to create clear briefs, campaign plans, content calendars, and performance reports.
• Competence in interpreting campaign metrics, customer insights, conversion data, and return on advertising spend.
• Strong copy review, communication, presentation, negotiation, and project management skills.
• Creative judgment with attention to brand consistency, visual identity, messaging, and customer experience.
• Working knowledge of analytics, advertising, content management, and collaboration platforms.

Responsibilities

• Develop and execute brand strategies aligned with business objectives and target customer segments.
• Plan and lead product launches, coordinating cross-functional teams for timely market introductions.
• Design and manage digital marketing campaigns across social media and performance advertising platforms.
• Oversee content planning, creation, approval, management, and distribution.
• Monitor campaign performance, customer engagement, conversion trends, and brand visibility.
• Coordinate with creative, sales, product, and external partners to maintain consistent brand messaging.
• Research consumer behavior, competitor activity, and market trends to inform positioning and campaign decisions.
• Prepare marketing plans, performance reports, and recommendations for business leadership.

Skills

Brand management

Marketing strategy

Digital marketing

Content planning

Campaign optimization

Cross-functional coordination

Analytics

Copywriting

Presentation skills

Negotiation

Job description

Job Description

Orabe Perfumes is seeking a Branding and Marketing Manager based in Multan to strengthen its market presence, increase consumer engagement, and support growth of its fragrance portfolio through integrated marketing initiatives.

Responsibilities

• Develop and execute brand strategies aligned with business objectives and target customer segments.
• Plan and lead product launches, coordinating cross-functional teams for timely market introductions.
• Design and manage digital marketing campaigns across social media and performance advertising platforms.
• Oversee content planning, creation, approval, management, and distribution.
• Monitor campaign performance, customer engagement, conversion trends, and brand visibility.
• Coordinate with creative, sales, product, and external partners to maintain consistent brand messaging.
• Research consumer behavior, competitor activity, and market trends to inform positioning and campaign decisions.
• Prepare marketing plans, performance reports, and recommendations for business leadership.

Job Specification

• Demonstrated experience developing and implementing brand and marketing strategies for consumer products.
• Strong knowledge of social media marketing, performance advertising, content marketing, and digital campaign optimization.
• Experience coordinating product launches and managing cross-functional stakeholders.
• Ability to create clear briefs, campaign plans, content calendars, and performance reports.
• Competence in interpreting campaign metrics, customer insights, conversion data, and return on advertising spend.
• Strong copy review, communication, presentation, negotiation, and project management skills.
• Creative judgment with attention to brand consistency, visual identity, messaging, and customer experience.
• Working knowledge of analytics, advertising, content management, and collaboration platforms.

Job Rewards and Benefits

Incentive Bonus