Brand Manager

Sperton Global AS; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Sperton Pakistan, part of Sperton Global, is seeking a seasoned Brand Manager for an apparel client. You will steward brand identity, ensure consistent voice and visuals, and drive cross-channel campaigns from tagging to digital media.

You will lead seasonal launches, coordinate with design, merchandising, and production, and oversee in-store visuals and content strategy across Instagram, TikTok, and Pinterest. On-site role in Clifton, Karachi.

Qualifications

• Minimum 5+ years in brand management or trade marketing within apparel.
• Bachelor’s or Master’s degree in Marketing or Fashion.
• Strong aesthetic sense and campaign management.
• Proficiency with MS Office/Excel and social analytics.
• Experience with cross-functional collaboration across design, merchandising, and retail.

Responsibilities

• Maintain strict brand guidelines across retail stores, ecommerce, packaging, collateral, and advertising assets.
• Coordinate seasonal launches, product positioning, and campaign moodboards with design, merchandising, and production teams.
• Direct window displays, in-store layout, VM guidelines, and signage across nationwide outlets.
• Conduct competitor audits, price elasticity studies, consumer research, and trend forecasting.
• Oversee photoshoots, moodboards, talent selection, location, styling, and manage social content on IG, TikTok, and Pinterest.
• Collaborate with retail operations and supply chain to align inventory with promotional calendars.
• Initiate co-branding opportunities, pop-up events, and fashion show activations to broaden reach.

Skills

Brand management

Trend forecasting

Campaign management

Visual merchandising

Storytelling

Education

Bachelor’s in Marketing

Master’s in Fashion Management

Tools

MS Office

Adobe Creative Suite

CRM tools

Job description

• Location: Clifton, Block 2, Karachi
• Job Type: Full-time, onsite

About the Role:

We are looking for a creative, data-driven, and trend-focused Brand Manager for one of our client's with 5+ years of apparel store/brand management experience. You will serve as the custodian of our brand identity, ensuring consistent brand voice, positioning, and visual aesthetic across all consumer touchpoints—from garment tagging and packaging to store visual merchandising and digital media.

What You'll Do?

• Brand Identity & Governance: Maintain strict brand guidelines across all retail stores, e-commerce platforms, packaging, collateral, and advertising assets.
• Product Launch & Seasonality: Partner closely with design, merchandising, and production teams to coordinate seasonal collection launches, product positioning, and campaign moodboards.
• Visual Merchandising & Retail Experience: Direct window displays, in-store layout aesthetics, VM guidelines, and signage across nationwide retail outlets.
• Market & Trend Research: Conduct continuous competitor audits, price elasticity studies, consumer research, and trend forecasting to keep product offerings competitive.
• Content & Storytelling: Oversee photoshoot execution (moodboards, talent hunting, location selection, styling) and direct social media content strategies across Instagram, TikTok, and Pinterest.
• Cross-Functional Alignment: Work closely with retail operations and supply chain teams to align inventory availability with promotional calendars and campaign pushes.
• Brand Partnerships: Initiate co-branding opportunities, pop-up events, and fashion show activations to broaden brand reach.

Who You're?

• Experience: Minimum 5+ years of experience in brand management or trade marketing within the apparel/fashion industry.
• Education: Bachelor’s or Master’s degree in Marketing, Fashion Management, Business, or Fashion Merchandising.
• Technical & Creative Skills: Proficiency with MS Office/Excel, Adobe Creative Suite (a plus), social analytics, and CRM tools.
• Skills: Exceptional aesthetic sense, campaign management, storytelling, presentation skills, and cross-departmental coordination.
• Industry Acumen: Strong understanding of fabric categories, apparel SKU management, visual merchandising, and fashion consumer psychographics.

About Sperton:

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.